With rising inflation and ongoing supply chain issues continuing to unsettle consumers, shopper intelligence leader Catalina is closely tracking the sales impact on grocery retailers’ Retail Brands (private brands). Private brand categories showing the biggest gains year to date through July 17, 2022, per Catalina’s Shopper Intelligence Platform, include Baking Mixes - up 40%, Soup -
While the number of new product introductions has fallen during the first two years of the pandemic -- with Retail Brands (private brands) introducing nearly 34% fewer products in 2020 and 54% fewer products in 2021— new CPG Brands dropped substantially more—down 46% and 65% respectively—compared to 2019. Amidst the overall pullback in 2020, Private
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