Velocity Institute

Crate & Barrel Enters Home Renovation with Private Brand

Today, Crate & Barrel unveiled its entry into the home renovation category with its first Retailer-owned Brand (private brand) collection of kitchen and bathroom products. With 55% of homeowners planning to remodel this year, the brand designed the new assortment for easy, no-demolition home refreshes. The new range includes kitchen islands, bathroom vanities, lighting,

Crate & Barrel Enters Home Renovation with Private Brand2023-07-13T15:06:06-04:00

Crate & Barrel Unveils The Kitchen by Crate

Late last week, Crate & Barrel launched its first in-house designed, Retail Brand (private label) collection of cookware, The Kitchen by Crate, in-stores and online. The collection brings customers design-forward, high-quality products and is the newest edition to the Crate & Barrel branded line of cookware which also includes bakeware, utensils, storage and more at

Crate & Barrel Unveils The Kitchen by Crate2022-03-06T15:49:25-05:00

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Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.

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