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Crate & Barrel Enters Home Renovation with Private Brand

Today, Crate & Barrel unveiled its entry into the home renovation category with its first Retailer-owned Brand (private brand) collection of kitchen and bathroom products. With 55% of homeowners planning to remodel this year, the brand designed the new assortment for easy, no-demolition home refreshes.

The new range includes kitchen islands, bathroom vanities, lighting, and hardware in a variety of high-design styles and finishes, launching alongside a lineup of Kohler’s best-in-class faucets and accessories. The assortment offers upgrades that do not require big budget plans, contractors or demolition and access to free personalized experts at The Design Desk at Crate to make their inspiration a reality.

“Our customers are looking to evolve their homes to meet their current life needs without the cost and complications of major renovations,” said Alicia Waters, Brand President of Crate & Barrel. “We’re entering into this category to give customers high-design products and professional support to tackle their renovation inspiration with ease.”

“This home renovation collection was designed to inspire our customers to create the kitchens and baths of their dreams with ease through accessible, high-quality and smart design.” said Sebastian Brauer, Senior Vice President of Product Design, Crate & Barrel. “Discovering one’s individual style is an exciting part of the remodel process for homeowners, and this new assortment offers a variety of exclusive signature looks-from classic to modern- for distinct types of homes and spaces.”

The new home renovation collection features 400 new pieces across four product categories including lighting, furniture, textiles and hardware, ranging from $8.95 – $4,999.

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By Published On: July 13th, 2023Tags:

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About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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