German retailer Edeka has partnered with non-profit organization DKMS to launch the limited-edition Retailer-owned Brand (private brand) All in Fruits 'Mund auf!' smoothie. The goal of the release is to encourage shoppers to participate in stem cell donation. Edeka will donate 10¢ from the sales of each bottle to DKMS to support the registration
German supermarket the EDEKA group is expanding its private brand in an absolute growth market: Begining in April, thanks to the vegan, own brand vehappy, it will be colorful on the shelves of the EDEKA group. With bright packaging and plant-based content, the product line is aimed at all those who want to try new
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