Entering the transformative landscape of 2024, the marketing dynamics for retail and e-commerce are undergoing significant shifts. Retailer-owned Brands (private brands), strategically positioned, are poised to be pivotal players in defining this evolving terrain. Navigating through technological advancements and dynamic shifts in consumer behavior, marketers must have the foresight to anticipate and seamlessly integrate
Global design agency, Equator, has appointed Rachel Johnson as the company’s new Global Managing Director (MD). She will have responsibility for all the company’s studios worldwide, including Chicago, Cincinnati, Manchester, Nottingham, Sydney as well as new locations due to join the network in 2023, along with a goal of delivering ambitious growth. Equator is part
On August 18, the Velocity Institute brought the global private brand community together virtually to celebrate and discuss package design and branding in 2022. The second annual event, Velocity Institute Design2022 is the only event wholly focused on branding and package design for Retail Brand/private label/private brand/own brands.The event once again featured the winners
Welcome to RBI Talks a weekly interview series in which RBI President Christopher Durham discusses the state of private brand, retail, and careers with retail executives and thought leaders from around the world. This week’s episode features his conversation with RBI Talks with Juan Esteban Orduz, President & CEO, President & CEO, Colombian Coffee
Welcome to RBI Talks a weekly interview series in which RBI President Christopher Durham discusses the state of private brand, retail, and careers with retail executives and thought leaders from around the world. This week’s episode features his conversation with RBI Talks with Howard Wright, Executive Creative and Strategic Director - UK, IE,
Equator Design has appointed of Kate Fischer to the role of Account Director. Kate is highly experienced with a strong creative and design management background and will be responsible for the strategic development of several key FMCG accounts. She will also be instrumental in the delivery of retail strategy, consumer behavior and sustainable packaging. Originally
This week, agency Equator Design announced the appointment of Marjorie Murphy to the role of VP of Client Service UK/IE/Aus & Global Strategy Director. The announcement comes as the Vertex award-winning agency makes shifts in senior management – along with Marjorie Murphy’s appointment, Matt Caldwell has taken the helm as MD. Having worked with Equator
Agency Equator Design announced last week the appointment of Matt Caldwell to the role of Managing Director, as Phil Jones moves into the role of USA VP of Client Engagement. The firm which is headquartered in Manchester, United Kingdom, has US studios in Chicago in Cincinnati as well as three additional offices in Nottingham, Dublin
Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.
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