RBI Talks with Juan Esteban Orduz of the Colombian Coffee Federation

Welcome to RBI Talks a weekly interview series in which RBI President Christopher Durham discusses the state of private brand, retail, and careers with retail executives and thought leaders from around the world. This week’s episode features his conversation with RBI Talks with Juan Esteban Orduz, President & CEO, President & CEO, Colombian Coffee Federation, Inc (N. America Subsidiary of the Colombian Coffee Growers Federation)


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By Published On: January 7th, 2022Tags:

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.