[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="4.7.4" background_size="initial" background_position="top_left" background_repeat="repeat" hover_enabled="0" sticky_enabled="0"]This guest post comes from Doug Baker, Vice President, Industry Relations, FMI. As private brands grow into robust brands in their own right, it’s more important than ever to get the word out to shoppers. That’s why FMI recently

[et_pb_section fb_built="1" _builder_version="4.6.0" _module_preset="default"][et_pb_row _builder_version="4.6.0" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.6.0" _module_preset="default"][et_pb_text _builder_version="4.6.0" _module_preset="default"]It’s always nice to be appreciated and appreciation for private brands has only grown during the COVID-19 crisis. They have been able to meet consumer needs when many manufacturer brands were out of stock at retail. FMI’s U.S. Grocery Shoppers Trends research shows that many consumers liked