Late last month FMI—The Food Industry Association released its second installment of 2022 Power of Private Brands, which surveys food retailers and manufacturers about their private brand growth strategies. Retailers report having strong goals over the next two years for their private brand portfolio, with a current average dollar share of 18.2% and an ambitious
With pervasive shifts in consumer trends and today's inflationary environment, food retailers and manufacturers can no longer rely on long-held assumptions when it comes to private brands. How can private brands retailers and manufacturers improve efficiencies and collaborate for success? Doug Baker of FMI joins Roger Davidson, founder, board chairman and COO at MaGi Foods,
This guest post comes from Doug Baker, Vice President, Industry Relations, FMI and Steve Markenson, Director, Research and Insights, FMI What do you know about shoppers’ views on grocery private brands? Consumer attitudes have evolved in the last couple of years, and food retailers and manufacturers can no longer rely on long-held assumptions. That
FMI—the Food Industry Association today releases its 2022 Power of Private Brands report, revealing that 40% of consumers have bought more private brands since before the pandemic, and three-quarters of these shoppers plan to continue this trend. While 63% of private brands shoppers consider private brands to be a good value and 55% buy
RBI Talks with Rick West of Field Agent On 9.22.21 My Private Brand became the Retail Brands Insitute and My Private Brand Talks became RBI Talks. Welcome to My Private Brand Talks a weekly interview series in which I will discuss the state of private brand, retail, and careers with retail executives
RBI Talks with Doug Baker of FMI On 9.22.21 My Private Brand became the Retail Brands Insitute and My Private Brand Talks became RBI Talks. Welcome to My Private Brand Talks a weekly interview series in which I will discuss the state of private brand, retail, and careers with retail executives and private
Today, FMI, the food industry association, released the 2021 Power of Private Brands report, which finds 91% of food retailers and manufacturers surveyed plan to significantly or moderately increase their investment in private brands in the next two years. “During the pandemic, many more consumers gave private brands a try, and this has resulted
Private brands gained momentum during the pandemic but not without encountering challenges. With consumers turning to this sector more than ever, retailers and suppliers alike must pursue a range of strategies to ensure their private brands business continue to thrive. This week FMI announced that the will welcome the private brand community in person for
[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="4.7.4" background_size="initial" background_position="top_left" background_repeat="repeat" hover_enabled="0" sticky_enabled="0"]This guest post comes from Doug Baker, Vice President, Industry Relations, FMI. As private brands grow into robust brands in their own right, it’s more important than ever to get the word out to shoppers. That’s why FMI recently
[et_pb_section fb_built="1" _builder_version="4.6.0" _module_preset="default"][et_pb_row _builder_version="4.6.0" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.6.0" _module_preset="default"][et_pb_text _builder_version="4.6.0" _module_preset="default"]It’s always nice to be appreciated and appreciation for private brands has only grown during the COVID-19 crisis. They have been able to meet consumer needs when many manufacturer brands were out of stock at retail. FMI’s U.S. Grocery Shoppers Trends research shows that many consumers liked
The Velocity Institute is the global industry association committed to growing retailer-owned brands. (private labels, private brands, store brands, own brands)
Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail Brands are invited to join the Institute.
© Copyright 2023 | Velocity Institute
