Velocity Institute

Private Brands Surge: Whole Foods, Harrods, and Gopuff Lead the Way in Sustainability and Innovation

Key Takeaways Whole Foods Market emphasizes sustainability and environmental stewardship through its expanding 365 brand with over 2,600 items and nearly 1,000 organic products. Harrods relaunches its luxury retailer-owned brand, focusing on sustainability and heritage, setting new industry standards. Gopuff innovates with its premium 'Basically' range, introducing unique products tailored to consumer preferences

Private Brands Surge: Whole Foods, Harrods, and Gopuff Lead the Way in Sustainability and Innovation2024-07-25T09:09:30-04:00

Gopuff Introduces Bold Pizza Brand The Mean Tomato

Instant delivery retailer Gopuff, today announced the launch of The Mean Tomato, only at Gopuff, its new pizza-focused private brand and the first expansion of the retailer's freshly prepared food offering since opening Gopuff Kitchen. Customers can now order a quick lunch or midnight meal from The Mean Tomato alongside thousands of other essentials,

Gopuff Introduces Bold Pizza Brand The Mean Tomato2022-05-11T18:56:06-04:00

Go Puff to Launch Retail Brand

Online rapid fulfillment convenience store Gopuff is launching Retail Brand (private brand) products as it aims to provide its customers more options than competitors. Gopuff will launch a new brand called Basically. The first SKU is expected to be bottled water. The retailer has filed trademark applications for private brands that includes snacks, household products

Go Puff to Launch Retail Brand2022-01-09T19:03:20-05:00

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Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.

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