This week JCPenney announced the launch of a new menswear Retail Brand (private brand) designed to re-energize men’s casual wear. Mutual Weave, a thoughtfully crafted lifestyle brand inspired by one of America’s most loved and versatile staples – jeans. Men will appreciate the simplicity of achieving laidback everyday looks at a great value. Mutual Weave

JCPenney unveils today Hope & Wonder, a Retail Brand (private brand) of apparel for everyone in the family as well as gifts, accessories, and home products designed to commemorate moments that matter. The Hope & Wonder range brings delight to festive holidays like Valentine’s Day, St. Patrick’s Day, Easter, Independence Day, Halloween, Hanukkah, and Christmas

Back-to-school season is more exciting than ever as parents prepare to send their kids back for in-person learning this fall. To ensure every kid can confidently express their style as they head into the classroom, department store JCPenney has introduced the Thereabouts private brand, a new inclusive line of kids apparel that celebrates diversity of shapes,

Late last week JCPenney announced the expansion of its Stylus private brand to include men’s apparel and accessories, complementing the women’s apparel assortment that successfully launched last fall. The styleisure brand extends beyond athleisure or activewear with versatile pieces that customers crave in their multifaceted day. Promoting equal parts style and comfort, the men’s Stylus

LAte last week beleaguered department store retailer JCPenney announced the introduction of the Loom + Forge brand to its private brand portfolio as it attempts to reestablish the retailer as a leading home destination. Whether mixing new pieces into an existing home, or finding something that adds a decidedly modern touch, the new collection of

Late last week beleaguered department store retailer JCPenney announced the introduction of Stylus apparel private brand. This brand is part of an all-new styleisure apparel line that is designed to comfortably elevate the everyday. The Stylus brand is attempting to be the leader in this new fashion mindset that enables customers to dress