Velocity Institute

Kroger Private Brand Dairy Stars in “Modern Marvels”

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="3.27.4" background_size="initial" background_position="top_left" background_repeat="repeat"]Last night Sunday, February 28 at 10 pm ET/PT the HISTORY Channel’s long-running television series “Modern Marvels “hosted by Adam Richman took a behind-the-scenes look at one of Kroger’s Private Brand Dairies. This season Modern Marvels heads straight for the taste

Kroger Private Brand Dairy Stars in “Modern Marvels”2021-09-15T09:27:58-04:00

Kroger’s Top Seven Food Trend Predictions for 2021

1. Futureproof Foods From immune defense to mood management, consumers are increasingly looking for flavor and functionality in their favorite foods and beverages, especially as the nation continues to navigate a public health crisis. As "futureproofing" and "biohacking" trends continue to accelerate in 2021, shoppers can expect to see more foods with added benefits to support immune

Kroger’s Top Seven Food Trend Predictions for 20212021-09-15T09:28:09-04:00

Kroger’s Private Selection Grows 17%

Today, Cincinnati-based grocer Kroger held it’s Q3 2020 earnings call. The positive tone of the announcement was set by Chairman and CEO Rodney McMullen. "Our Kroger family of associates have been nothing short of incredible during the pandemic and they continue to inspire me every day. I am proud of our dedicated associates who continued

Kroger’s Private Selection Grows 17%2021-09-15T09:39:37-04:00

Kroger’s Restock Kroger Transformation Makes Progress

This week Kroger provided an update on its Restock Kroger framework which was created to reinvent the retailer's business model. "Our associates remain relentlessly focused on our customers, who are at the center of everything we do," said Rodney McMullen, Kroger's chairman and chief executive officer. "Our customer obsession led us to make several strategic decisions three

Kroger’s Restock Kroger Transformation Makes Progress2021-09-15T09:39:42-04:00

Kroger Announces Framework for Action: Diversity, Equity & Inclusion

Kroger announced today its Framework for Action: Diversity, Equity & Inclusion plan, featuring both immediate and longer-term steps developed in collaboration with associates and leaders to accelerate and promote greater change in the workplace and in the communities the retailer serves. "As America's grocer, Kroger is driven to bring Americans together as an employer, grocery

Kroger Announces Framework for Action: Diversity, Equity & Inclusion2021-09-15T09:39:42-04:00

Kroger’s Simple Truth Launches Emerge Chick’n and 50+ Plant Based New Items

Kroger today announced the expansion of its private brand Simple Truth Plant Based collection, unveiling more than 50 new, fresh plant-based foods including non-dairy cheeses, oat milk ice cream, and Emerge fresh chicken-less patties and grinds. Kroger's Simple Truth Plant Based collection launched with more than 20 products last September, featuring vegan chocolate chip cookie

Kroger’s Simple Truth Launches Emerge Chick’n and 50+ Plant Based New Items2021-09-15T09:39:44-04:00

Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.

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