WATCH NOW! Welcome to the latest installment of Velocity This Week, where we dive deep into the vibrant universe of private, or retailer-owned brands. Get ready for an expedition through industry revelations that are defining the landscape of value and quality for discerning customers. In this episode, our host, Christopher Durham, president of
On August 18, the Velocity Institute brought the global private brand community together virtually to celebrate and discuss package design and branding in 2022. The second annual event, Velocity Institute Design2022 is the only event wholly focused on branding and package design for Retail Brand/private label/private brand/own brands. The event once again featured
[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="3.27.4" background_size="initial" background_position="top_left" background_repeat="repeat"]How to showcase a simple and authentic product in a new way? When Canadian grocer Metro approached Pigeon Brands with this new project, the team decided to give a special twist to those simple little boxes of sardines, bringing some fun,
[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="3.27.4" background_size="initial" background_position="top_left" background_repeat="repeat"]This winter, more than ever, we will have to take care of ourselves, of our loved ones, of the planet and of our local suppliers. It is with this in mind that the Canadian grocer Metro and its private brands have
[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9"][et_pb_column _builder_version="4.4.9" type="4_4"][et_pb_text _builder_version="4.4.9" hover_enabled="0"]Canadian grocer and Vertex Award winner Metro has introduced a new seasonal promotional magazine to support its private brand product launches and engage its shoppers. The 15-page publication includes a sneak peek at over 50 new private brand products launching this season as well as the 20 new
Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.
© Copyright 2024 | Velocity Institute
