Morrisons Reimagines Organic

After successfully relaunching UK grocer Morrison’s Counted and Free From Retail Brand (private brand) ranges as part of a strategic revamp of its health and well-being portfolio. Leeds, UK-based agency Storm Brands was tasked with reinventing Morrisons Organic. The brief? To rejuvenate Morrisons' organic offering across the entire range of SKUs in line with a

Morrisons Reimagines Organic2022-10-02T19:47:20-04:00

Morrisons launches Redesigned ‘Counted’

UK grocer Morrisons has introduced a redesign of their ‘Counted’ private brand created by the agency StormBrands. Counted is the retailer's range that provides convenient, delicious and calorie-controlled alternatives to customers’ favorite meal solutions. In alignment with a refreshed brand positioning and evolving consumer trends around calorie-controlled diets, Morrisons briefed Storm to rejuvenate its ‘Counted’

Morrisons launches Redesigned ‘Counted’2022-06-12T12:10:34-04:00

Morrisons launches reusable Halloween Costumes to Make Halloween Sustainable

UK retailer Morrisons has announced it is launching a fully reusable Halloween costume range for children - made from 100% responsibly sourced materials - in a bid to create a more sustainable Halloween for customers. Research has shown thousands of Halloween costumes end up in landfills each year, bought once and then thrown away.

Morrisons launches reusable Halloween Costumes to Make Halloween Sustainable2021-10-07T15:50:43-04:00