After successfully relaunching UK grocer Morrison’s Counted and Free From Retail Brand (private brand) ranges as part of a strategic revamp of its health and well-being portfolio. Leeds, UK-based agency Storm Brands was tasked with reinventing Morrisons Organic. The brief? To rejuvenate Morrisons' organic offering across the entire range of SKUs in line with a
UK grocer Morrisons has introduced a redesign of their ‘Counted’ private brand created by the agency StormBrands. Counted is the retailer's range that provides convenient, delicious and calorie-controlled alternatives to customers’ favorite meal solutions. In alignment with a refreshed brand positioning and evolving consumer trends around calorie-controlled diets, Morrisons briefed Storm to rejuvenate its ‘Counted’
UK retailer Morrisons has announced it is launching a fully reusable Halloween costume range for children - made from 100% responsibly sourced materials - in a bid to create a more sustainable Halloween for customers. Research has shown thousands of Halloween costumes end up in landfills each year, bought once and then thrown away.
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