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Velocity Institute

Shaping 2024: Key Private Brand Trends Unveiled

Entering the transformative landscape of 2024, the marketing dynamics for retail and e-commerce are undergoing significant shifts. Retailer-owned Brands (private brands), strategically positioned, are poised to be pivotal players in defining this evolving terrain. Navigating through technological advancements and dynamic shifts in consumer behavior, marketers must have the foresight to anticipate and seamlessly integrate

Shaping 2024: Key Private Brand Trends Unveiled2024-02-04T10:27:29-05:00

The Future of Sustainable Private Brands & the Food Industry with Lauren Porter, HowGood

WATCH THE INTERVIEW Welcome to Velocity Talks, where we have the privilege of engaging with thought leaders in the retailer-owned brand space. In this episode, we are excited to have Lauren Porter, Director of Growth and Innovation at Howgood, join us. Howgood is the world leader in helping food companies measure and communicate

The Future of Sustainable Private Brands & the Food Industry with Lauren Porter, HowGood2023-12-21T15:14:22-05:00

Rick Astley Loves Sainsbury’s Private Brand + Foxtrot, Meijer & Trader Joe’s News

WATCH NOW! Welcome to Velocity This Week, where we dive deep into the world of retailer-owned brands / private brand / private label and bring you the latest news, insights, and opinions. In this article, we will explore the most significant themes discussed in our recent episode, using verbatim quotes from the transcript.

Rick Astley Loves Sainsbury’s Private Brand + Foxtrot, Meijer & Trader Joe’s News2023-11-27T20:04:04-05:00

Aeon, Innovation & Private Brand: Hanae Haizon, Aeon Malaysia

WATCH THE INTERVIEW Velocity Talks: Aeon, Innovation & Private Brand: Hanae Haizon, Aeon Malaysia A conversation between Christopher Durham and Hanae Haizon in an episode of Velocity Talks. Christopher introduces himself and interviews Hanae about her role in the Retailer-owned Brand industry, her career, and the private brand. They discuss the future

Aeon, Innovation & Private Brand: Hanae Haizon, Aeon Malaysia2023-11-20T11:24:23-05:00

Vertex Awards Competition Now Open

ENTER TODAY! Today we are excited to announce the opening of this years Vertex Awards for entries. This prestigious competition sets a benchmark for excellence and inspires others to strive for greatness. Over the past eleven years, the Vertex Awards has recognized outstanding designs from retailers and brands across 63 countries, pushing

Vertex Awards Competition Now Open2023-11-10T10:03:10-05:00

The Future of Sustainability and Private Brand with Trevor Yong

WATCH THE INTERVIEW Velocity Talks: A Conversation on Sustainability and the Future of Private Brands Welcome to Velocity Talks, where Christopher Durham, the president of Velocity Institute, engages with industry leaders and discusses the latest trends and challenges in the private brand and retail sector. In this episode, he is joined by Trevor

The Future of Sustainability and Private Brand with Trevor Yong2023-11-09T09:15:43-05:00

Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.

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