Velocity Institute

Thrive Market: Food Innovator, Private Label

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="4.4.6"][et_pb_column type="4_4" _builder_version="4.4.6"][et_pb_text _builder_version="4.4.6"]Thrive Market Brand, Los Angeles, CA, Exempt ABOUT THRIVE Thrive Market was founded in 2014 with a mission to make healthy living easy and affordable for everyone. As an online, membership-based market, we deliver the highest quality healthy and sustainable products at member-only prices, while matching every paid membership

Thrive Market: Food Innovator, Private Label2021-12-15T20:03:22-05:00

2020 Silver Vertex Award Winners

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text admin_label="Text" _builder_version="4.4.7" background_size="initial" background_position="top_left" background_repeat="repeat" hover_enabled="0"]El Corte Inglés Vegetable soup Private Brand: El Corte InglésRetailer: El Corte InglésCountry: SpainCategory: G3. Packaged GoodsAgency: Supperstudio Credits: Paco Adín, Creative Director, SupperstudioLourdes Morillas, Account Director, SupperstudioSusana Seijas, Account Manager, SupperstudioJosé Antonio Rojano, Corporate Private Brand Management, El

2020 Silver Vertex Award Winners2021-09-15T09:40:25-04:00

Velocity Global: Private Brand – A question of trust, equity & love?

[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column type="4_4" _builder_version="4.4.6"][et_pb_text _builder_version="4.4.6"]Today I am excited to announce my presentation for the 2020 edition of Velocity Global: the My Private Brand VIRTUAL conference taking place August 4-5, 2020, and on-demand to all registrants 24 hours a day, 7 days a week for the next 365 days. Private Brand – A question

Velocity Global: Private Brand – A question of trust, equity & love?2021-09-15T09:40:25-04:00

The 2020 Vertex Awards Winners Are…

[et_pb_section fb_built="1" _builder_version="4.4.7"][et_pb_row _builder_version="4.4.7"][et_pb_column type="4_4" _builder_version="4.4.7"][et_pb_text _builder_version="4.4.7"]Seven years ago, we could never have imagined the impact that the Vertex Awards would have on private brands globally. This year’s record-setting class of entrants is evidence of not only Vertex’s influence on design but strategy. We have pushed retailers, agencies, and manufacturers to explore the boundaries of

The 2020 Vertex Awards Winners Are…2021-09-15T09:40:25-04:00

2020 Bronze Vertex Award Winners

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat" custom_padding="|||1px||"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text admin_label="Text" _builder_version="4.4.8" background_size="initial" background_position="top_left" background_repeat="repeat"]Simply Nourish Source Private Brand: Simply NourishRetailer: PetSmartCountry: United StatesCategory: G7. Pet ProductsAgency: McCord Design Group Credits: Amy Rhodes, Senior Director Proprietary Brand Design, PetsmartJordan Cogsdill, Sr Brand Manager, Proprietary Brands. PetsmartBrian Quinn, Sr Director, Proprietary Brands, PetSmartMarisa Thompson,

2020 Bronze Vertex Award Winners2021-09-15T09:40:26-04:00

Ankit Patel the VP, Merchandising Boxed to Present at Velocity Global

[et_pb_section fb_built="1" _builder_version="4.4.7"][et_pb_row _builder_version="4.4.7"][et_pb_column type="4_4" _builder_version="4.4.7"][et_pb_text admin_label="Text" _builder_version="4.4.7"] We are thrilled to announce Ankit Patel the VP, Merchandising for Boxed will present at Velocity: Global: the My Private Brand VIRTUAL conference, August 4-5. Tickets are going fast to the first-ever global private brand event. (And stay tuned for even more speakers from around the world and

Ankit Patel the VP, Merchandising Boxed to Present at Velocity Global2021-09-15T09:40:26-04:00

Delhaize Launches Fairtrade Coffee Redesign

[et_pb_section fb_built="1" _builder_version="4.4.7"][et_pb_row _builder_version="4.4.7"][et_pb_column type="4_4" _builder_version="4.4.7"][et_pb_image src="https://myprivatebrand.com/wp-content/uploads/Delhaize-Coffee_2.jpg" title_text="Delhaize-Coffee_2" _builder_version="4.4.7"][/et_pb_image][et_pb_text _builder_version="4.4.7"] Belgian supermarket chain Delhaize has introduced redesigned packaging fair trade coffee packaging design of the capsules range created by agency DesignRepublic The new design was tasked with clearly communicating three key messages:  the single origin of this range, a clear range guidance system for shoppability,

Delhaize Launches Fairtrade Coffee Redesign2021-09-15T09:40:26-04:00

7 Attributes of the Innovative Private Brand Manager

[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column type="4_4" _builder_version="4.4.6"][et_pb_text _builder_version="4.4.6"]Retailers and their brands today can no longer survive on the “as good as but cheaper” national brand equivalence mentality that has dominated the last 20 years of private brands. It’s simply not enough; the customer has hundreds of brick and mortar and online retailers to choose from and

7 Attributes of the Innovative Private Brand Manager2021-09-15T09:40:26-04:00

CVS Health to present at Velocity Global

[et_pb_section fb_built="1" _builder_version="4.4.7" hover_enabled="0"][et_pb_row _builder_version="4.4.7"][et_pb_column type="4_4" _builder_version="4.4.7"][et_pb_text _builder_version="4.4.7"]With an unrivaled agenda, heavy-hitting executive speakers and networking opportunities galore—Here’s the latest on what you can expect at Velocity Global. We are thrilled to announce Brenda Lord, VP of Store Brands and Quality Assurance, CVS Health and Heather Corkery, Senior Director of Brand, CVS Health will present

CVS Health to present at Velocity Global2021-09-15T09:40:26-04:00

DixyGroup debuts BabyBoom private brand diapers

[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column type="4_4" _builder_version="4.4.6"][et_pb_image src="https://myprivatebrand.com/wp-content/uploads/DIXI_BabyBoom_2600x1550_005-copy.psd-copy.gif" title_text="DIXI_BabyBoom_2600x1550_005-copy.psd-copy" _builder_version="4.4.6"][/et_pb_image][et_pb_text _builder_version="4.4.6"]Russian retailer DIXY Group has introduced the new private brand BabyBoom of diapers designed by  Clёver Branding. The Dixy Group of Companies is one of Russia's leading retailers of grocery and everyday products. The company specializes in developing neighborhood store supermarkets in Moscow, St. Petersburg and

DixyGroup debuts BabyBoom private brand diapers2021-09-15T09:40:26-04:00

Join the Institute

Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.

© Copyright 2025 | Velocity Institute