The Tenacious Journey of the REAL Trader Joe

Late last week publishing house HarperCollins Leadership announced the launch of the highly anticipated book Becoming Trader Joe. Trader Joe's is one of the most beloved grocery brands in America today, with loyal fans that have accumulated over 50 years. The story of its revolutionary success is told by private brand icon and founder, Joe Coulombe,

The Tenacious Journey of the REAL Trader Joe2021-09-15T09:58:57-04:00

Field Agent Announces New Self-Service Platform

Field Agent, a leading provider of retail solutions including audits, shopper insights, digital product demos, and online ratings and reviews, announced last week the public launch of its new self-service platform. Field Agent CEO, Rick West "Today, we're transforming the way work is done in the retail industry," says Rick West, CEO and co-founder

Field Agent Announces New Self-Service Platform2021-09-15T09:58:57-04:00

MY PRIVATE BRAND TALKS with Jenny Longo of Longo’s.

Welcome to My Private Brand Talks a weekly interview series in which I will discuss the state of private brand, retail, and careers with retail executives and private brand thought leaders from around the world. This week’s episode features my conversation with Jenny Longo, Senior Director Private Brands, Culinary Innovation, and Central Kitchen at Longo's.

MY PRIVATE BRAND TALKS with Jenny Longo of Longo’s.2021-09-15T09:58:57-04:00

Chewy Debuts Fresh Pet Food Range

Online pet food retailer Chewy has introduced a new range of fresh pet food products in its premium private brand Tylee’s. Chewy executives announced the new products in the retailer’s first-quarter 2021 letter to shareholders. The new Tylee fresh pet food range will feature innovative packaging developed and patented by the Chewy team to be both sustainable and preserves

Chewy Debuts Fresh Pet Food Range2021-09-15T09:58:57-04:00

7-Eleven ‘Wines’ Up Summer with Plot + Point

Summertime and the sippin' is easy – with 7-Eleven's new Plot + Point private brand wine. Available in two popular summer varietals, chardonnay and pinot grigio, Plot + Point Wine is packaged in a Tetra Pak container featuring a screwcap top that makes it easy to pack and sip during all summertime activities, from the

7-Eleven ‘Wines’ Up Summer with Plot + Point2021-09-15T09:58:58-04:00

Nominations Open: Top Women in Store Brands 2021

Nominations for the 2021 Top Women in Store Brands are now open. It’s year nine of the awards program – established by  Women Impacting Storebrand Excellence (WISE), a nonprofit professional development organization, and trade magazine Store Brands. The deadline to enter is Friday, July 23, and all that is required is filling completing the nomination

Nominations Open: Top Women in Store Brands 20212021-09-15T09:58:58-04:00

Private Brand Spirit Companies Stir Up a Merger

Prost Beverage Company, RF Kettle Company and Two Trees Distilling Company announced today they are merging under a newly formed parent company, Two Trees Beverage Co. Inc. with headquarters in Fletcher, NC. The companies merge to combine taste and technology to offer unblocked creativity to beer, wine and spirits innovation for private label, third-party manufacturing

Private Brand Spirit Companies Stir Up a Merger2021-09-15T09:58:58-04:00

Petsmart – Sr Art Director Packaging

MPB Careers: Petsmart - Sr Art Director Packaging Phoenix, Arizona Home Office 2591 Job Description About the Team Our Proprietary Brands team focuses on building brands that are exclusive to PetSmart and that pet parents and pets love.  Our team partners with product development, merchandising, product design, product integrity and global sourcing to bring the

Petsmart – Sr Art Director Packaging2021-12-15T19:56:39-05:00

Whole Foods Rainy-Day Redo Highlights 365 Snacks

Beginning June 21, Whole Foods Market will give away weekly private brand prizes when weekend rain hits at least half of the continental U.S. The Rainy-Day Redo giveaway marketing campaign will leverage the expertise of meteorologist Stephanie Abrams of The Weather Channel. Whole Foods Market will share Abrams’ weekly weather call on Instagram at noon ET

Whole Foods Rainy-Day Redo Highlights 365 Snacks2021-09-15T09:58:58-04:00

Waitrose Launches Sustainable Strawberry Packaging

UK grocer Waitrose has introduced new reduced plastic packaging for its British strawberries, which will help eliminate 16.89 tons of plastic and adhesive this summer. The new “Air-Light” container, which will come via Waitrose’s long-time supplier Berry Gardens, is made of 80% recycled material, is more lightweight, and incorporates a cushioned design that helps protect

Waitrose Launches Sustainable Strawberry Packaging2021-09-15T09:58:58-04:00