In Q1 2021 Target private brands grew a staggering 36%, driven by a 50% increase in online sales and a 15% rise in same-store sales. During their first quarter 2021 earnings call Christina Hennington, EVP, and chief growth officer of the retailer highlighted the retailer’s private brand portfolio. “I want to pause and also highlight
Publisher's Choice and Gold KOI Escape Naturally Country: Australia Category: Body Care Agency: Hulsbosch Credits: Brad Cook, General Manager Own Brand, Coles Belinda Anderson, Head of Marketing Own Brand, Coles Lisa-Marie Pejovnik, Marketing Manager Own Brand, Coles Daniel Owen, Category Design Manager Own Brand, Coles Hans Hulsbosch, Executive Creative Director, Hulsbosch Mikey Hart, Creative Director,
[et_pb_section fb_built="1" _builder_version="4.9.4" _module_preset="default"][et_pb_row _builder_version="4.9.4" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.9.4" _module_preset="default"][et_pb_text _builder_version="4.9.4" _module_preset="default"]This year we are excited to introduce the 2021 Boutique Agency of the Year Vertex Award. Each year we will recognize two agencies, one Large (3 or more offices) and one Boutique (2 or fewer offices). The trophy is given to the studio, agency, or
[et_pb_section fb_built="1" _builder_version="4.9.4" _module_preset="default" custom_padding="||3px|||"][et_pb_row _builder_version="4.9.4" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.9.4" _module_preset="default"][et_pb_text _builder_version="4.9.4" _module_preset="default"]This year we are excited to introduce the Large Agency of the Year Vertex Award. The trophy is given to the studio, agency, or in-house team that receives the most overall points for wins across all categories. I am delighted to announce that for
Welcome to My Private Brand Talks a weekly interview series in which I will discuss the state of private brand, retail, and careers with retail executives and private brand thought leaders from around the world. This week’s episode features my conversation with Dan Hooker, Program Director and Lecturer, Food Industry Management Program, Dyson School, Cornell
Gold 7-Select Loco Rollers Country: United States Category: Packaged Goods Agency: MBD Credits: Maria Dubuc, President, MBD Marty DiFrisco, Creative Account Director, MBD Elizabeth Suwinski, Designer, MBD Roger Calado, Production Artist, MBD Ivana Baric, Project Manager, MBD Chereé Patterson, Sr. Marketing Manager, Visual Identity & Packaging, 7-Eleven Ben Nigo, Marketing Manager, Private Brands, 7-Eleven
The retailer’s move comes as over half of UK adults think sun protection is expensive Skin cancer is one of the most common forms of cancer in the UK, yet up to 90% of cases can be prevented by adopting simple sun protection measures An estimated 19m UK adults don’t wear sun protection even when
Silver AH Excellent Olive Oil Country: Netherlands Category: Packaged Goods Agency: Millford Credits: Creative Director: Tahir Idouri Design Director: Jon Sonneveld Account: Sascha Goutier, Gordana Visser DTP-er: Charlotte van Delft, Jaap Spaanderman Illustrations: Fred van Delen - Arty
Discount retailer Aldi has opened its 3rd Annual Fan Favorite Survey. The research asks Aldi shoppers to select their favorite Aldi private brand products. This year’s survey adds several new categories: morning meeting, stream and snack, a cult favorite, and the morning meeting must-have. After completing the survey, participants may enter a sweepstakes for a
Welcome to the 8th Annual Vertex Award winner’s announcement. A record number of entries from 41 countries represents the absolute best in package design from around the globe regardless of who owns the brand. That’s right; these are the best package designs in the world – full stop. Eight years ago, we could never have
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