LAte last week beleaguered department store retailer JCPenney announced the introduction of the Loom + Forge brand to its private brand portfolio as it attempts to reestablish the retailer as a leading home destination. Whether mixing new pieces into an existing home, or finding something that adds a decidedly modern touch, the new collection of
Welcome to My Private Brand Talks a weekly interview series in which I will discuss the state of private brand, retail, and careers with retail executives and private brand thought leaders from around the world. This week’s episode features my conversation with Maria Dubuc the President of Marketing by Design (MBD).
Register today for the My Private Brand Design Summit live online May 12-13, 2021. The two half-day sessions will feature more than a dozen speakers from around the world, speed networking, and one-on-one video meetings. VIP TICKETS ARE FREE! The My Private Brand Design Summit is the only event wholly focused on branding and package
Aldi UK has launched a trial selling its first packaging-free private brand products to help customers shop more sustainably. The trial is available at one store in Ulverston, Cumbria, England, but if successful, Aldi will look to develop its refillable options in other stores in the future. Four household staples – basmati rice, brown rice,
German supermarket the EDEKA group is expanding its private brand in an absolute growth market: Begining in April, thanks to the vegan, own brand vehappy, it will be colorful on the shelves of the EDEKA group. With bright packaging and plant-based content, the product line is aimed at all those who want to try new
MPB Careers: Chewy, Brand Manager Dania Beach, FL 33004 Our Opportunity: Chewy is looking for a Brand Marketing Manager to join our Private Label Marketing Team based in Dania Beach, Florida. The ideal candidate is highly motivated, a self-starter and will have a strong marketing background that leverages data and consumer insights to drive strategy, communication and
This week British retailer John Lewis parent company of Waitrose announced plans to appeal to a broader group of shoppers and their wide range of needs with the launch of a new private brand called ‘ANYDAY’ spanning homeware, technology, baby care and baby clothing. The range will focus on delivering enhanced value in the products
Today I am excited to announce that Gold Sponsor Marketing by Design (MBD) has graciously underwritten 300 FREE VIP tickets for our My Private Brand Design Summit live online May 12-13, 2021. The two half-day sessions will feature more than a dozen speakers, speed networking, and one-on-one video meetings. “We are excited to support the first-ever My Private
Amazon said Monday that it has launched a new food private brand, Aplenty. The brand will include snack items like pita chips, crackers and cookies, as well as condiments, frozen foods and pantry staples. Over the next year, the retailer plans to grow the brand with hundreds of Aplenty products, including sweets, cookies, salty snacks,
Waitrose is launching its biggest private brand range of 2021, inspired by the diverse and vibrant culture of the Levant, the region of the Middle East that stretches along the sunny shores of the eastern Mediterranean focussing on the cuisines of Israel, Jordan, Lebanon, Palestine, Syria, Turkey and Cyprus. The Levantine Table range will arrive
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