Velocity Institute

Daymon, at 50, Leveraging a Rich History

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="4.9.1" _module_preset="default" custom_padding="||1px|||"][et_pb_column type="4_4" _builder_version="4.9.1" _module_preset="default"][et_pb_text _builder_version="4.9.2" _module_preset="default" custom_padding="1px|||||"]This story is the second of a two-part series by My Private Brand Contributing Editor David Orgel.To read the first click here. Daymon is a highly recognizable name in the Private Brand space, but not everyone knows about its status as a pioneer. Michael

Daymon, at 50, Leveraging a Rich History2021-09-15T09:27:55-04:00

The National Grocers Association Picks a Fight with Private Brand & Big Retail

The National Grocers Association (NGA), the trade association representing the independent supermarket industry, outlined today how big box stores and e-commerce giants have used their influence during the pandemic to further disadvantage independent grocery stores and the communities they serve through economic discrimination. The NGA released a white paper that takes a bold swipe at the largest retailers

The National Grocers Association Picks a Fight with Private Brand & Big Retail2021-09-15T09:27:55-04:00

Target Crafts Yet Another New Private Brand Mondo Llama

Introducing Mondo Llama, a new Target private brand with nearly 400 colorful arts and crafts items to help cultivate your creativity - their first new private brand in the crafting industry in over a decade. With everything from paint sets and canvases to crafting supplies and drawing kits, there’s fun to be had for adults

Target Crafts Yet Another New Private Brand Mondo Llama2021-09-15T09:27:55-04:00

Daymon, at 50, is Energizing Private Brands

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="4.9.1" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.9.1" _module_preset="default"][et_pb_text _builder_version="4.9.1" _module_preset="default"]This story is the first of a two-part series by My Private Brand Contributing Editor David Orgel. It’s a company founded when Private Brand was in its formative years. Daymon early on recognized the potential for this industry and has played a major leadership role in

Daymon, at 50, is Energizing Private Brands2021-09-15T09:27:56-04:00

My Private Brand Design Summit Call for Speakers

[et_pb_section fb_built="1" admin_label="section" _builder_version="3.22"][et_pb_row admin_label="row" _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text admin_label="Text" _builder_version="3.27.4" background_size="initial" background_position="top_left" background_repeat="repeat"]Are you passionate about Private Brand Brand and Package Design? Are you or is there someone within your organization who is an experienced and dynamic speaker who can help retail and private brand professionals develop strategies, skills, and

My Private Brand Design Summit Call for Speakers2021-09-15T09:27:56-04:00

Waitrose Duchy Organic reaches £30m donations for The Prince of Wales’s Charitable Fund

Waitrose has revealed its organic private brand range, Waitrose Duchy Organic,  has generated over £30m for The Prince of Wales’s Charitable Fund, since the brand was licensed exclusively to Waitrose just over a decade ago. Sales from the Waitrose Duchy Organic range provide an annual donation to The Prince of Wales’s Charitable Fund (PWCF), with the latest annual donation

Waitrose Duchy Organic reaches £30m donations for The Prince of Wales’s Charitable Fund2021-09-15T09:27:56-04:00

Casey’s General Stores Reports Strong Private Brand Growth

Last week Midwestern convenience store chains Casey’s General Stores, Inc. announced financial results for the three and nine months ended January 31, 2021. Third Quarter Key Highlights Casey's private label surpassed 3% of grocery and other merchandise share at quarter's end. Diluted EPS of $1.04 compared to $0.91 for the same period a year ago,

Casey’s General Stores Reports Strong Private Brand Growth2021-09-15T09:27:56-04:00

Asda Debuts Bold Playful Redesign for Free From

Living with food intolerances shouldn’t have to be a challenge. British design agency OurCreative created this youthful redesign for Asda’s Free From private brand range. The new-look turns the idea of bland, boring Free From food on its head. Designed for both the ‘have to’ consumers and those choosing it as part of a lifestyle,

Asda Debuts Bold Playful Redesign for Free From2021-09-15T09:27:56-04:00

UNFI – Brands Marketing Director

MPB Careers: UNFI - Brands Marketing Director United States of America, Rhode Island, Providence This position can be based in Providence, RI or Eden Prairie, MN Position Purpose: The Director Brand Marketing will lead a team that lays out the brand strategy for the entire portfolio of both private label and CBPG brands ($1B+). As

UNFI – Brands Marketing Director2021-12-15T20:02:15-05:00

My Private Brand Talks with Jen Linke, VP of Brand Management, Federated Group and Chair, WISE

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="4.9.1" background_size="initial" background_position="top_left" background_repeat="repeat"]Welcome My Private Brand Talks a weekly interview series in which I will discuss the state of private brand, retail, and careers with retail executives and private brand thought leaders from around the world. This week's episode features my conversation with

My Private Brand Talks with Jen Linke, VP of Brand Management, Federated Group and Chair, WISE2021-09-15T09:27:56-04:00

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Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.

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