Velocity Institute

Less than 30 Days to the Velocity VIRTUAL Conference

[et_pb_section fb_built="1" admin_label="section" _builder_version="3.22"][et_pb_row admin_label="row" _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text admin_label="Text" _builder_version="4.4.7" background_size="initial" background_position="top_left" background_repeat="repeat"]Velocity Global: the My [Private] Brand VIRTUAL Conference is less than 30 days away and you don't want to miss the more than 3 dozen executive retail speakers that will take the stage August 4 and 5. This years

Less than 30 Days to the Velocity VIRTUAL Conference2021-09-15T09:40:19-04:00

ASDA Improves Private Brand Packaging with X-Rite

[et_pb_section fb_built="1" _builder_version="4.4.8"][et_pb_row _builder_version="4.4.8"][et_pb_column _builder_version="4.4.8" type="4_4"][et_pb_text _builder_version="4.4.8" hover_enabled="0"]Print quality is visually subjective. With over 12,000 SKUs a year and a small team of print specialists, it was impossible for British retailer Asda to attend every press check across all of their private brand suppliers to validate print quality. They needed a way to objectively evaluate quality and

ASDA Improves Private Brand Packaging with X-Rite2021-09-15T09:40:19-04:00

Ahold Delhaize invests in sustainable products

[et_pb_section fb_built="1" _builder_version="4.4.8"][et_pb_row _builder_version="4.4.8"][et_pb_column _builder_version="4.4.8" type="4_4"][et_pb_text _builder_version="4.4.8" hover_enabled="0"]Ahold Delhaize announced last week that the full proceeds of the retailer’s first Sustainability Bond have been used to support the increased consumption of sustainably sourced products, further reduce the company’s climate impact and increase sales of healthier products. The transaction made Ahold Delhaize the first retailer to issue a euro-denominated Sustainability Bond, highlighting the company’s commitment to accelerate the

Ahold Delhaize invests in sustainable products2021-09-15T09:40:19-04:00

Amazon Commits to Helping Ancient and Endangered Forests With Private Brand

[et_pb_section fb_built="1" _builder_version="4.4.8"][et_pb_row _builder_version="4.4.8"][et_pb_column _builder_version="4.4.8" type="4_4"][et_pb_text _builder_version="4.4.8" hover_enabled="0"]Online retailer Amazon has joined the CanopyStyle initiative and unveiled the timeline for its commitment ensuring that by 2022 all of its private brand clothing will not include “rayon or viscose derived from ancient and endangered forests, or from endangered species’ habitats or other controversial sources as defined

Amazon Commits to Helping Ancient and Endangered Forests With Private Brand2021-09-15T09:40:19-04:00

Tesco Discounts Steaks Destined For High End Restaurants

[et_pb_section fb_built="1" _builder_version="4.4.8"][et_pb_row _builder_version="4.4.8"][et_pb_column _builder_version="4.4.8" type="4_4"][et_pb_text _builder_version="4.4.8" hover_enabled="0"]A move by retailer Tesco to help UK and Irish beef farmers by taking top-quality steaks destined for now shut high street restaurants are proving a major success with shoppers. The closure of restaurants and pubs because of COVID-19 hit beef farmers across the UK and Ireland and

Tesco Discounts Steaks Destined For High End Restaurants2021-09-15T09:40:19-04:00

UNFI Hires Restaurant and CPG Exec Amanda Helming

[et_pb_section fb_built="1" _builder_version="4.4.8"][et_pb_row _builder_version="4.4.8"][et_pb_column _builder_version="4.4.8" type="4_4"][et_pb_text _builder_version="4.4.8" hover_enabled="0"]This week United Natural Food Inc. (UNFI) announced the addition of Amanda Helming as Chief Marketing Officer, effective July 13. Helming most recently serving as CMO for UNO Restaurant Holdings Corporation. In this position, she led all marketing, product, communications, and promotion strategy. As UNFI's new CMO, Helming

UNFI Hires Restaurant and CPG Exec Amanda Helming2021-09-15T09:40:19-04:00

Chris Skyers, VP of Own Brand at Wakefern to Present at Velocity Conference

[et_pb_section fb_built="1" _builder_version="4.4.8"][et_pb_row _builder_version="4.4.8"][et_pb_column type="4_4" _builder_version="4.4.8"][et_pb_text _builder_version="4.4.8"]Today I am excited to announce the next presentation for the 2020 Virtual edition of Velocity Global: the My Private Brand Conference taking place August 4-5, 2020. PChris Skyers, Vice President of Own Brands, Wakefern will take the Velocity stage to present Wakefern's Own Brands Transformation. Chris is the Vice President

Chris Skyers, VP of Own Brand at Wakefern to Present at Velocity Conference2021-09-15T09:40:19-04:00

Continente Grown Continente Bio

[et_pb_section fb_built="1" _builder_version="4.4.8" custom_padding="0px|||||"][et_pb_row _builder_version="4.4.8"][et_pb_column type="4_4" _builder_version="4.4.8"][et_pb_image src="https://myprivatebrand.com/wp-content/uploads/feirabio01.jpg" title_text="feirabio01" _builder_version="4.4.8" hover_enabled="0" align="center"][/et_pb_image][et_pb_text _builder_version="4.4.8"]To meet consumer demand for products of biological origin (natural and organic), the Sonae MC owned Portuguese hypermarket Continente is expanding its Continente Bio private brand. The brand currently carries more than 100 products. The private brand will be featured in Continente, from

Continente Grown Continente Bio2021-09-15T09:40:19-04:00

Celebrate the Vertex Awards at the Velocity Conference

[et_pb_section fb_built="1" _builder_version="4.4.8"][et_pb_row _builder_version="4.4.8"][et_pb_column type="4_4" _builder_version="4.4.8"][et_pb_text _builder_version="4.4.8"]In this year of COVID-19, we have had to quickly evolve and reinvent. To celebrate this year, we will host a Vertex Awards celebration as a part of the expanded Velocity Global Virtual Conference August 4-5, 2020. The track will feature presentations and interviews with this year’s winners from around the

Celebrate the Vertex Awards at the Velocity Conference2021-09-15T09:40:19-04:00

Wakefern Partners to Collect Private Brand Data

[et_pb_section fb_built="1" _builder_version="4.4.8"][et_pb_row _builder_version="4.4.8"][et_pb_column type="4_4" _builder_version="4.4.8"][et_pb_text _builder_version="4.4.8"]Wakefern Food Corp., the largest retailer-owned grocery cooperative in the United States, is teaming up with Solutions for Retail Brands (S4RB), to provide new information-sharing software for Wakefern and its private brand vendors. S4RB’s Affinity platform for Wakefern will allow the retailer to use a proprietary online portal and

Wakefern Partners to Collect Private Brand Data2021-09-15T09:40:20-04:00

Join the Institute

Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.

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