Walmart has been hard at work expanding its fashion assortment to offer customers quality, on-trend and accessible style at an incredible value. The retailer has launched and grown private brands, like Time and True, Terra & Sky, Wonder Nation and George. They have developed and launched exclusive partnerships and collaborations like ELOQUII Elements, Free Assembly, Scoop and Sofia Jeans by Sofia Vergara. Just
Back-to-school season is more exciting than ever as parents prepare to send their kids back for in-person learning this fall. To ensure every kid can confidently express their style as they head into the classroom, department store JCPenney has introduced the Thereabouts private brand, a new inclusive line of kids apparel that celebrates diversity of shapes,
Trader Joe’s has introduced a new private brand promotion designed to encourage shoppers to engage with the retailer and its private brand range. The retailer invites shoppers to “Mix up a memorable “milk” shake. Photograph your unique blended beverage. Post it to Instagram along with the hashtag #TJsMilkshakeContest for the chance to win a TJ’s
Private brand frozen and canned food manufacturer Lakeside Foods is updating its branding focusing on a new modern logo designed to reflect its recent growth and innovation while celebrating its rich heritage as a 134-year-old company. The new logo, dubbed the Lakeside Foods family seal, includes an image evoking the sun, lake and fields; a
Headquartered in Westborough, Massachusetts, BJ's Wholesale Club is a leading operator of membership warehouse clubs in the Eastern United States. The company currently operates more than 215 clubs, 145 BJ's Gas locations, and 3 distribution centers in 17 states. BJ’s is a Fortune 500 company and was the first retailer to introduce the warehouse club
This post was originally written by Silvia Azrai Kawas, Vice President, Private Brands Food for Walmart, and published on the retailers Walmart Newsroom blog. Tea is the second-most consumed beverage in the world. It trails only water in popularity, which is important to note, because its ubiquity has far-reaching consequences for farmers, communities and people
The 7‑Eleven Slurpee, the iconic private brand beverage enjoyed by millions of Americans since 1966, is going galactic. The freezing-cold drink will rocket out of the earth's atmosphere this August on a private space flight commissioned by the retailer to celebrate its 94th birthday. Slurpee drink fans will choose their favorite far-out flavor to make the trip —
Just in time for Back-to-College, Bed Bath & Beyond today launched Squared Away, a new private brand of storage, organization, and laundry care products for any home, apartment, or dorm room. Squared Away offers an extensive collection of items that were smartly designed to help customers "Home, Happier" by keeping their living spaces clean, organized
WISE has formed a junior board of directors to further its mission of increased diversity and inclusion in-store brands and to provide leadership opportunities to empower our partners and members. The WISE junior board was created to be a diverse representation of our industry in background, skill set, gender, and ethnicity with the focus on
Lidl, recently ranked a top 3 U.S. grocer by USA Today 10 Best Readers' Choice Awards, announced today that it will be giving away a year's worth of free private brand ice cream on Twitter to three creative foodies on National Ice Cream Day, July 18. To participate in Lidl's National Ice Cream Day sweepstakes, entrants will share
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