Velocity Institute

My Private Brand Design Summit Call for Speakers

[et_pb_section fb_built="1" admin_label="section" _builder_version="3.22"][et_pb_row admin_label="row" _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text admin_label="Text" _builder_version="3.27.4" background_size="initial" background_position="top_left" background_repeat="repeat"]Are you passionate about Private Brand Brand and Package Design? Are you or is there someone within your organization who is an experienced and dynamic speaker who can help retail and private brand professionals develop strategies, skills, and

My Private Brand Design Summit Call for Speakers2021-09-15T09:27:56-04:00

Waitrose Duchy Organic reaches £30m donations for The Prince of Wales’s Charitable Fund

Waitrose has revealed its organic private brand range, Waitrose Duchy Organic,  has generated over £30m for The Prince of Wales’s Charitable Fund, since the brand was licensed exclusively to Waitrose just over a decade ago. Sales from the Waitrose Duchy Organic range provide an annual donation to The Prince of Wales’s Charitable Fund (PWCF), with the latest annual donation

Waitrose Duchy Organic reaches £30m donations for The Prince of Wales’s Charitable Fund2021-09-15T09:27:56-04:00

Casey’s General Stores Reports Strong Private Brand Growth

Last week Midwestern convenience store chains Casey’s General Stores, Inc. announced financial results for the three and nine months ended January 31, 2021. Third Quarter Key Highlights Casey's private label surpassed 3% of grocery and other merchandise share at quarter's end. Diluted EPS of $1.04 compared to $0.91 for the same period a year ago,

Casey’s General Stores Reports Strong Private Brand Growth2021-09-15T09:27:56-04:00

Asda Debuts Bold Playful Redesign for Free From

Living with food intolerances shouldn’t have to be a challenge. British design agency OurCreative created this youthful redesign for Asda’s Free From private brand range. The new-look turns the idea of bland, boring Free From food on its head. Designed for both the ‘have to’ consumers and those choosing it as part of a lifestyle,

Asda Debuts Bold Playful Redesign for Free From2021-09-15T09:27:56-04:00

UNFI – Brands Marketing Director

MPB Careers: UNFI - Brands Marketing Director United States of America, Rhode Island, Providence This position can be based in Providence, RI or Eden Prairie, MN Position Purpose: The Director Brand Marketing will lead a team that lays out the brand strategy for the entire portfolio of both private label and CBPG brands ($1B+). As

UNFI – Brands Marketing Director2021-12-15T20:02:15-05:00

My Private Brand Talks with Jen Linke, VP of Brand Management, Federated Group and Chair, WISE

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="4.9.1" background_size="initial" background_position="top_left" background_repeat="repeat"]Welcome My Private Brand Talks a weekly interview series in which I will discuss the state of private brand, retail, and careers with retail executives and private brand thought leaders from around the world. This week's episode features my conversation with

My Private Brand Talks with Jen Linke, VP of Brand Management, Federated Group and Chair, WISE2021-09-15T09:27:56-04:00

Dollar General Debuts Root to End Private Brand Haircare

https://www.youtube.com/watch?v=-ZL6bbvPcu4 Discount retailer Dollar General announced today the launch of a new and affordable private brand of hair care products aimed at cleaning, conditioning, treating and styling hair - Root to End. The new line, composed of ten new products and all of which are priced at only $5 each, is now available only

Dollar General Debuts Root to End Private Brand Haircare2021-09-15T09:27:56-04:00

Target Grows Its Private Brand Portfolio with the Launch of Favorite Day

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="4.9.1" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.9.1" _module_preset="default"][et_pb_text _builder_version="3.27.4" background_size="initial" background_position="top_left" background_repeat="repeat"]Ready to treat yourself to something decadently sweet or savory? Target is once again expanding its grocery private brand portfolio with the launch of Favorite Day, their latest food and beverage brand is designed to help shoppers make time for delicious moments. The new

Target Grows Its Private Brand Portfolio with the Launch of Favorite Day2021-09-15T09:27:56-04:00

Walmart Doubles Down on TikTok Shopping

In December, Walmart partnered with TikTok to pioneer innovation for the fastest-growing digital community. The retailer brought a shoppable live stream experience to U.S. TikTok users for the very first time. The TikTok community enjoyed shopping while engaging with their favorite creators. During the event, Walmart netted 7X more views than anticipated and grew our

Walmart Doubles Down on TikTok Shopping2021-09-15T09:27:56-04:00

Portuguese Retailer Continente Launches Eco Cleaning Range

Continente ECO is the Portuguese retailer Continente's new private brand of ecological products for cleaning the home, clothes and paper, which combines environmental sustainability with efficiency and affordable prices and is on sale, starting today, in all the brand's stores. The range includes more than 15 SKUs, from paper products - kitchen roll, napkins, and

Portuguese Retailer Continente Launches Eco Cleaning Range2021-09-15T09:27:57-04:00

Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.

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