Velocity Institute

Shoprite Reimagines Wholesome Pantry

[et_pb_section fb_built="1" _builder_version="4.6.5" _module_preset="default"][et_pb_row _builder_version="4.6.5" _module_preset="default" custom_padding="||18px|||"][et_pb_column type="4_4" _builder_version="4.6.5" _module_preset="default"][et_pb_text _builder_version="4.6.5" _module_preset="default"]ShopRite has announced it is expanding and rebranding its Wholesome Pantry and Wholesome Pantry Organic private brands. Wholesome Pantry products will also be available at Fresh Grocer stores in Pennsylvania and New Jersey. ShopRite and The Fresh Grocer are supermarket banners of Wakefern Food

Shoprite Reimagines Wholesome Pantry2021-09-15T09:39:46-04:00

Albertsons Waxes Poetic with Private Brand Wine Advent Calendar

Albertsons has entered the Advent calendar fray with the introduction of their very own private brand offering. The package includes 24 mini bottles of wine. The team creatively introduced the new product with a humorous ode to “Twas the Night Before Christmas.” ‘Twas the months before Christmas, when all through the land, Albertsons Cos. stepped

Albertsons Waxes Poetic with Private Brand Wine Advent Calendar2021-09-15T09:39:46-04:00

The Defense Commissary Debuts Largest Ever Private Brand Promotion

More than 200 commissary private brand products will be available at savings up to 20% during one of the Defense Commissary Agency’s largest-ever private brand promotion October 12-25. DeCA: The Defense Commissary Agency operates a worldwide chain of commissaries providing groceries to military personnel, retirees and their families in a safe and secure shopping environment.

The Defense Commissary Debuts Largest Ever Private Brand Promotion2021-09-15T09:39:46-04:00

Casey’s General Stores Debuts Modern New Look

[et_pb_section fb_built="1" _builder_version="4.6.5" _module_preset="default"][et_pb_row _builder_version="4.6.5" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.6.5" _module_preset="default"][et_pb_text _builder_version="4.6.5" _module_preset="default"]Late last week, Casey’s General Stores unveiled a new visual identity that signals the retailer’s future as well as its small-town roots. Casey’s is pushing forward its modern guest experience with a recent brand update to “Here For Good” and new experiences and services for guests,

Casey’s General Stores Debuts Modern New Look2021-09-15T09:39:46-04:00

Publix – Brand Marketing Manager

JOB ID: 12917BR DATE POSTED 10/01/2020 LOCATION: Lakeland FL between Orlando and Tampa The Brand Marketing Manager drives customer advocacy and maximizes sales by identifying and developing brand marketing strategies for high-level marketing campaigns, including promotional campaigns and environmental signage and décor. This includes identifying business and customer needs, as well as, developing marketing plans that drive effective customer

Publix – Brand Marketing Manager2022-02-16T09:19:42-05:00

Private Brands Celebrate #JustOneCup with Fair Trade USA

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="3.27.4" background_size="initial" background_position="top_left" background_repeat="repeat"]This week Fair Trade USA celebrated its #JustOneCup campaign to aid coffee farmers amid an unprecedented coffee crisis as the pandemic continues. The campaign dominated by retailers and their private brands highlights commitments by 8 of its business partners that bring

Private Brands Celebrate #JustOneCup with Fair Trade USA2021-09-15T09:39:46-04:00

IKEA to Remove Non-rechargeable Alkaline Batteries by 2021

Following IKEA’s commitment to inspire and enable people to live a healthier and more sustainable life at home, all non-rechargeable alkaline private brand batteries will be removed from the global home furnishing range by October 2021. With this decision, IKEA wishes to inspire consumers who need to frequently use batteries to make a switch to

IKEA to Remove Non-rechargeable Alkaline Batteries by 20212021-09-15T09:39:46-04:00

Waitrose Celebrates 10 years of the magic of Heston

[et_pb_section fb_built="1" _builder_version="4.6.5" _module_preset="default"][et_pb_row _builder_version="4.6.5" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.6.5" _module_preset="default"][et_pb_gallery gallery_ids="73819,73818,73817,73816,73815,73814,73813" fullwidth="on" _builder_version="4.6.5" _module_preset="default"][/et_pb_gallery][et_pb_text _builder_version="4.6.5" _module_preset="default"]It’s been 10 years since Heston Blumenthal first teamed up with the expert private brand product developers at British grocer Waitrose to bring a host of unique products to the supermarket’s shelves and Waitrose.com. To celebrate the 10-year partnership, Heston has

Waitrose Celebrates 10 years of the magic of Heston2021-09-15T09:39:46-04:00

Sobeys launches its largest-ever Private Brand Ad Campaign

[et_pb_section fb_built="1" _builder_version="4.6.5" _module_preset="default"][et_pb_row _builder_version="4.6.5" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.6.5" _module_preset="default"][et_pb_text _builder_version="4.6.5" _module_preset="default"]Canada’s second-largest grocery retailer, Sobeys has launched a new marketing campaign in support of its Vertex Award-winning private brand Compliments. In an article in the online Canadian trade magazine Strategy Sandra Sanderson, SVP of marketing for Sobeys, calls it the “largest private label marketing campaign in our

Sobeys launches its largest-ever Private Brand Ad Campaign2021-09-15T09:39:46-04:00

Ikea to Launch New Plant Based Meatballs

Tomorrow September 28, home retailer IKEA will launch a new plant-based private brand Swedish meatball to its in-store menu. The “plant ball,” the new option—which builds on an existing plant-based meatball that IKEA launched in 2015—is made from yellow pea protein, oats, potatoes, onion, and apple. “At IKEA, we sell more than one billion meatballs every

Ikea to Launch New Plant Based Meatballs2021-09-15T09:39:46-04:00

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