Velocity Institute

Chewy – Director, Brand Management

[et_pb_section fb_built="1" _builder_version="4.6.5" _module_preset="default"][et_pb_row _builder_version="4.6.5" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.6.5" _module_preset="default"][et_pb_text _builder_version="4.6.5" _module_preset="default"]MPB Careers: Chewy - Director, Brand Management About Chewy Chewy is revolutionizing the pet industry as one of the fastest-growing e-commerce retailer of all time. We offer a convenient way to shop for pet supplies within a highly personalized experience that's fueled by superior customer

Chewy – Director, Brand Management2021-12-15T20:02:54-05:00

Taste the Season With Trader Joe’s Pumpkin Spice Batons

Like their Cocoa cousins, Trader Joe’s Pumpkin Spice Batons are like music for your mouth. These delicate, crunchy Wafer Cookies – carefully crafted by experienced bakers into the shape of a conductor’s baton – are filled with a soft, sweet, pumpkin-flavored cream spiced with a blend of classic pumpkin-pie spices, like cinnamon, nutmeg, ginger, and clove

Taste the Season With Trader Joe’s Pumpkin Spice Batons2021-09-15T09:39:47-04:00

Continente Launches Aluminum Coffee Capsules

Portuguese retailer and Vertex Award winner Sonae MC/Continente has launched a new range of private brand Continente Selection coffee capsules in aluminum, compatible with Nespresso machines. The capsules are available in 4 varieties: Decaffeinato, Seducente, Ristretto, and Possente.   These aluminum coffee capsules are a unique and differentiating proposition in their own brands and reinforce the

Continente Launches Aluminum Coffee Capsules2021-09-15T09:39:47-04:00

British Environmentalist Ella Daish to Speak at the My Private Brand Virtual Sustainability Summit

[et_pb_section fb_built="1" _builder_version="4.5.6" _module_preset="default"][et_pb_row _builder_version="4.5.6" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.5.6" _module_preset="default"][et_pb_text _builder_version="4.6.1" _module_preset="default" custom_padding="0px|||||"]British activist and environmentalist Ella Daish will sit down with My Private Brand’s Christopher Durham to discuss her award-winning campaign to eliminate all plastic feminine hygiene products at The My Private Brand Virtual Sustainability Summit October 15, 2020. The campaign calls on supermarkets and manufacturers

British Environmentalist Ella Daish to Speak at the My Private Brand Virtual Sustainability Summit2021-09-15T09:39:47-04:00

Amazon launches “Climate Pledge Friendly” program

https://www.youtube.com/watch?v=I8Y9yS_C32A&feature=emb_logo Amazon is launching Climate Pledge Friendly, a new program to help make it easy for customers to discover and shop for more sustainable products. Customers will now see the Climate Pledge Friendly label when searching for more than 25,000 products to signify that the products have one or more of 19 different sustainability certifications

Amazon launches “Climate Pledge Friendly” program2021-09-15T09:39:47-04:00

Walmart Sets Aggressive Sustainability Goals

Building on more than 15 years of sustainability leadership, Walmart earlier this week announced it is doubling down on addressing the growing climate crisis by targeting zero emissions across the company’s global operations by 2040. Walmart and the Walmart Foundation are also committing to help protect, manage or restore at least 50 million acres of

Walmart Sets Aggressive Sustainability Goals2021-09-15T09:39:47-04:00

Waitrose Removes Plastic From Multipack Private Brand Cans

British grocer Waitrose will accelerate efforts to eliminate out single-use plastic by ending the use of multibuy shrink-wrap on millions of private brand canned grocery products. The plastic wrap, which is used to keep three or four cans attached for convenience but can’t always be recycled, will now be removed permanently on all Waitrose tinned food.

Waitrose Removes Plastic From Multipack Private Brand Cans2021-09-15T09:39:47-04:00

Food Lion to Provide 1 Million Meals to Families in Need Through Private Brand Apples

[et_pb_section fb_built="1" _builder_version="4.6.1" _module_preset="default"][et_pb_row _builder_version="4.6.1" _module_preset="default"][et_pb_column _builder_version="4.6.1" _module_preset="default" type="4_4"][et_pb_text _builder_version="4.6.1" _module_preset="default" hover_enabled="0" sticky_enabled="0"]Food Lion is partnering with its customers to help end hunger in the towns and cities it serves. For every bag of specially-marked private brand Food Lion gala apples purchased in-store beginning today, September 16, Food Lion Feeds will make a donation to

Food Lion to Provide 1 Million Meals to Families in Need Through Private Brand Apples2021-09-15T09:39:47-04:00

Walmart Launches Modern Fashion with Free Assembly

[et_pb_section fb_built="1" _builder_version="4.6.1" _module_preset="default"][et_pb_row _builder_version="4.6.1" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.6.1" _module_preset="default"][et_pb_text _builder_version="4.6.1" _module_preset="default" hover_enabled="0" sticky_enabled="0"]Today Walmart announced the launch of the new fashion private brand Free Assembly. The modern fashion brand offers elevated style essentials at an incredible value. At its core, the new brand is born from thoughtful, simple design, quality fabrics, modern silhouettes and updated styles.

Walmart Launches Modern Fashion with Free Assembly2021-09-15T09:39:47-04:00

Amazon Launches Presto! Private Brand Refillable Cleaners

[et_pb_section fb_built="1" _builder_version="4.6.1" _module_preset="default"][et_pb_row _builder_version="4.6.1" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.6.1" _module_preset="default"][et_pb_text _builder_version="4.6.1" _module_preset="default"]Amazon has introduced a new range of private brand Presto! Refillable Cleaners. The line is the private brand’s first sustainability-focused product launch. Each product implements a reusable bottle with concentrated refill packs – the combined system allows the retailer to reduce the product size by

Amazon Launches Presto! Private Brand Refillable Cleaners2021-09-15T09:39:48-04:00

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Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.

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