Michigan-based SpartanNash has announced the appointment of a new celebrity spokesperson for its Our Family private brand. Melissa Stockwell, a veteran and three-time medal-winning Paralympic triathlete has been signed to promote Our Family.The partnership, which runs now through the end of 2023, will include appearances and social media content created by Stockwell with topics including grocery shopping,
Discount grocer Aldi unveiled its new Fan-Favorite Survey for 2022, in which customers can now vote for their most-loved products for a chance at the grand prize. Aldi’s Fan-Favorite Survey, which first debuted in 2019, officially returned for 2022 on Monday, May 2. The program is all about asking shoppers to vote for their most-loved
Late last week, Walmart announced the launch of a new Retail Brand (private brand), Love & Sports. The new brand is an activewear and swim collection created with renowned fashion designer Michelle Smith and superstar indoor cycling instructor Stacey Griffith.Love & Sports features vibrant, high-performance fabrics and details in a blend of fresh, fashion-forward gym
Throughout May, more than 900 Commissary Store Brand products will be priced at least 20% below on-shelf national brand equivalents during the Defense Commissary Agency’s Commissary Store Brands (CSB) Price Shield Event. The event takes place at stateside commissaries, excluding Alaska and Hawaii. The agency is working with its Retail Brand (private brand) supplier SpartanNash
The Tranquil & True line of intimates and sleepwear aligns with the retailer's ongoing commitment to diversity and inclusion within fashion. For example, its Confidence Beyond Measure campaign features diverse models across size, shape, race, age and ability. Launched in September 2020 for women's apparel, the campaign expanded a year later to feature more inclusive models for men's
In a first for UK grocer Waitrose, the retailer is showcasing their new campaign for their Retail Brand (private brand) Essential Waitrose, ‘Quality you'd expect at prices you wouldn't', at the iconic Piccadilly Lights in London, running from April 25 through May 1. The campaign, created by adam&eveDDB and bought by MG OMD, promotes
Over the past few years, Walmart has focused on building their assortment to bring stylish home goods and décor to customers at an incredible value. This includes adding exciting national brands to our portfolio and launching strategic collaborations with designers and influencers that bring exclusive and elevated product lines to Walmart customers at accessible prices.
Ofi announced this week the acquisition of Club Coffee L.P. (“Club Coffee"), one of Canada’s largest roasters of packaged coffee to the ‘At Home’ segment. The transaction is expected to complete in Q2 2022, subject to regulatory approval and other conditions. The acquisition of Club Coffee is aligned with ofi’s growth strategy to deliver sustainable,
Lidl Portugal has introduced a new range of Esmara Retail Brand (private brand) lingerie distinguished by its sustainability and its ecological production process, without the release of chemicals. Seacell fiber is produced from seaweed - natural resources with unique properties, rich in minerals, vitamins and amino acids and activates cell regeneration - helping to vitalize,
Sprouts Farmers Market will host its first-ever Retail Brand (private brand) focused Sustainability Vendor Summit June 21-24 as part of the retailer’s commitment in bringing responsibly grown and sourced food to our customers. The virtual event, hosted in partnership with ECRM and RangeMe, will allow Sprouts to discover new suppliers to support
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