WATCH NOW! Welcome to Velocity This Week, where we dive deep into the world of retailer-owned brands / private brand / private label and bring you the latest news, insights, and opinions. In this article, we will explore the most significant themes discussed in our recent episode, using verbatim quotes from the transcript.
Do you love pumpkin spice flavored foods? If your answer is yes, you are already qualified for this clever promotion meets side hustle. Online mag FinanceBuzz is looking to hire a Pumpkin Spice Pundit that will get paid to taste and evaluate all the fall-inspired Pumpkin spice private brand foods at Trader Joe's. The
What do you get when you combine not-from-concentrate pineapple juice and an abundance of invigorating bubbles? You get Trader Joe’s Sparkling Pineapple Juice Beverage, that’s what. Pleasingly pineapple-y, ultra- fizzy, and subtly sweet, this bold beverage sips like a sparkling, pineapple daydream on a tropical summer’s day. Whether it’s a special celebration, a holiday, or
What do you get when you infuse earthy green tea with a splash of vibrant pineapple juice and an abundance of invigorating bubbles? You get Trader Joe’s private brand Sparkling Green Tea with Pineapple Juice Beverage. Pleasingly pineapple-y, ultra-fizzy, and subtly sweet, this bold beverage sips like a sparkling summer afternoon. While the complex, verdant
Iconic private brand grocer Trader Joe's asked customers to create a shake using five TJ’s private brand ingredients, and to post a photo on Instagram for a chance to win up to $200 in TJ’s Gift Cards. So of course the retailers fans churned out some legen-dairy (and non-dairy) recipes that were far from homogenized,
What’s more fun than grabbing a mini Cone out of the freezer for a sweet, chilly thrill? As with most things, the answer is making sure that even more folks can join in on the fun. With Trader Joe’s private brand Hold The Dairy! Chocolate Mini Cones, now that fun isn’t just limited to those
Trader Joe’s has introduced a new private brand promotion designed to encourage shoppers to engage with the retailer and its private brand range. The retailer invites shoppers to “Mix up a memorable “milk” shake. Photograph your unique blended beverage. Post it to Instagram along with the hashtag #TJsMilkshakeContest for the chance to win a TJ’s
Just as it says on the jar, Trader Joe's certified spice sensation Everything But The Elote Seasoning Blend offers all the flavors of a classic, freshly grilled elote (Mexican street corn), just without the corn that normally carries them. So when the time came to infuse those flavors into a tangy yogurt dip, we got
Calling out, around the store, are you ready for a brand new cream? Summer’s here, and the Body Butter, will make your dry skin gleam... Pardon us, Motown, but Trader Joe’s Brazil Nut Body Butter truly deserves a melodic introduction! If shoppers are looking for the ideal skin smoother for summer, this new product delivers.
Late last week publishing house HarperCollins Leadership announced the launch of the highly anticipated book Becoming Trader Joe. Trader Joe's is one of the most beloved grocery brands in America today, with loyal fans that have accumulated over 50 years. The story of its revolutionary success is told by private brand icon and founder, Joe Coulombe,
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