Trader Joe’s Visions of Dancing Sugar Plums

Did you ever wonder what those visions of dancing sugar plums looked like? Maybe you envisioned whole, purple plums, like bouncing fruit twirling into and around one another. Trader Joe's looked into it, and found that when "A Visit From St. Nicholas" was penned by Moore, sugar plums were not plums, at all! They were

Trader Joe’s Visions of Dancing Sugar Plums2021-09-15T09:39:38-04:00

Trader Joes Debuts Ugandan Dark Chocolate Bar

Trader Joe's knows their customers love 85% dark chocolate, because of the way their new 85% Dark Chocolate Lover’s Bar has been received—and consumed. The latest dark chocolate bar sticks to this cacao percentage, but instead of coming from the Tumaco region of Colombia, the cacao in this 85% Dark Chocolate Bar comes from Uganda. The beans

Trader Joes Debuts Ugandan Dark Chocolate Bar2021-09-15T09:39:42-04:00

Pho, Pho, Pho – Trader Joes Warms Up the Season!

Warm, savory, and filled with satisfyingly silky textures, you’d be hard-pressed to find a more comforting comfort food than pho (pronounced fuh, for the record). Since its creation in late 19th century Vietnam, pho has turned into a certified foodie phenomenon and a staple of noodle shop menus the world over. Of course, one doesn’t always

Pho, Pho, Pho – Trader Joes Warms Up the Season!2021-09-15T09:39:43-04:00

Taste the Season With Trader Joe’s Pumpkin Spice Batons

Like their Cocoa cousins, Trader Joe’s Pumpkin Spice Batons are like music for your mouth. These delicate, crunchy Wafer Cookies – carefully crafted by experienced bakers into the shape of a conductor’s baton – are filled with a soft, sweet, pumpkin-flavored cream spiced with a blend of classic pumpkin-pie spices, like cinnamon, nutmeg, ginger, and clove

Taste the Season With Trader Joe’s Pumpkin Spice Batons2021-09-15T09:39:47-04:00

Cooking Through Trader Joe’s with Instagram Influencer

[et_pb_section fb_built="1" _builder_version="4.6.1" _module_preset="default"][et_pb_row _builder_version="4.6.1" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.6.1" _module_preset="default"][et_pb_text _builder_version="4.6.1" _module_preset="default"]Retailers often wonder whether their brands and products have actually created differentiation or better yet loyalty and love. Iconic private brand grocer Trader Joe’s is the perfect example of engagement through private brand. And they have rabid fans to prove it. A little more than

Cooking Through Trader Joe’s with Instagram Influencer2021-09-15T09:39:48-04:00

Trader Joe’s Committed to Changing Racist Branding

[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9"][et_pb_column _builder_version="4.4.9" type="4_4"][et_pb_text _builder_version="4.4.9" hover_enabled="0"]Trader Joe's is eliminating the brand extensions of its iconic Private Brand that use names such as Trader José's, Arabian Joe's, and Trader Ming's that critics say are racist and "perpetuates harmful stereotypes." "We made the decision several years ago to use only the Trader Joe's name on

Trader Joe’s Committed to Changing Racist Branding2021-09-15T09:39:57-04:00

Xiao long bao Dumpling Goodness from Trader Joe’s

[et_pb_section fb_built="1" _builder_version="4.4.9"][et_pb_row _builder_version="4.4.9"][et_pb_column _builder_version="4.4.9" type="4_4"][et_pb_text _builder_version="4.4.9" hover_enabled="0"]From the same supplier that helped Trader Joe's develop Steamed Chicken Soup Dumplings the retailer has introduced Trader Joe’s Steamed Pork & Ginger Soup Dumplings. Inspired by the same original soup dumplings, xiao long bao, which originated in the Jiangsu province of China, this type of dumpling is

Xiao long bao Dumpling Goodness from Trader Joe’s2021-09-15T09:40:18-04:00

Just The Lobsters – Trader Joe’s

[et_pb_section fb_built="1" _builder_version="4.4.8"][et_pb_row _builder_version="4.4.8"][et_pb_column type="4_4" _builder_version="4.4.8"][et_pb_text _builder_version="4.4.8"]It was only a matter of time before candy evolution would take its course and we would see which private brand Trader Joe’s Scandinavian Swimmer would rise to the top of the gummy-food chain… Turns out, it’s the Lobsters who have clawed their way to the top of our TJ's customer

Just The Lobsters – Trader Joe’s2021-09-15T09:40:21-04:00

Trader Joe’s Kung Pao Chicken Mochi Balls

[et_pb_section fb_built="1" _builder_version="4.4.8"][et_pb_row _builder_version="4.4.8"][et_pb_column type="4_4" _builder_version="4.4.8"][et_pb_text _builder_version="4.4.8"]Trader Joe's calls often calls itself  “traders on the culinary seas,” and that’s not just being flowery. Their buyers and product developers really do trot the globe in search of inspiration for new treasures and treats. For example, on a recent visit to Tokyo, we happened upon an unforgettable

Trader Joe’s Kung Pao Chicken Mochi Balls2021-09-15T09:40:23-04:00

Trader Joe’s Launches Implausible Protein Patties

[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column type="4_4" _builder_version="4.4.6"][et_pb_image src="https://velocityinstitute.org/wp-content/uploads/2020/05/TraderJoesproteinpatties-600x400.jpg" _builder_version="4.4.6" hover_enabled="0" admin_label="Image" title_text="TraderJoesproteinpatties"][/et_pb_image][et_pb_text _builder_version="4.4.6"]It may seem far outside the ordinary, implausible, even, but plant-based burgers have become one of the most popular food trends of the past few years, and there’s no sign of slowing down. Folks are increasingly going for meatless burgers for all kinds of

Trader Joe’s Launches Implausible Protein Patties2021-09-15T09:40:28-04:00