Trader Joe’s has introduced a new private brand promotion designed to encourage shoppers to engage with the retailer and its private brand range. The retailer invites shoppers to “Mix up a memorable “milk” shake. Photograph your unique blended beverage. Post it to Instagram along with the hashtag #TJsMilkshakeContest for the chance to win a TJ’s
Private brand frozen and canned food manufacturer Lakeside Foods is updating its branding focusing on a new modern logo designed to reflect its recent growth and innovation while celebrating its rich heritage as a 134-year-old company. The new logo, dubbed the Lakeside Foods family seal, includes an image evoking the sun, lake and fields; a
Headquartered in Westborough, Massachusetts, BJ's Wholesale Club is a leading operator of membership warehouse clubs in the Eastern United States. The company currently operates more than 215 clubs, 145 BJ's Gas locations, and 3 distribution centers in 17 states. BJ’s is a Fortune 500 company and was the first retailer to introduce the warehouse club
This post was originally written by Silvia Azrai Kawas, Vice President, Private Brands Food for Walmart, and published on the retailers Walmart Newsroom blog. Tea is the second-most consumed beverage in the world. It trails only water in popularity, which is important to note, because its ubiquity has far-reaching consequences for farmers, communities and people
The 7‑Eleven Slurpee, the iconic private brand beverage enjoyed by millions of Americans since 1966, is going galactic. The freezing-cold drink will rocket out of the earth's atmosphere this August on a private space flight commissioned by the retailer to celebrate its 94th birthday. Slurpee drink fans will choose their favorite far-out flavor to make the trip —
Just in time for Back-to-College, Bed Bath & Beyond today launched Squared Away, a new private brand of storage, organization, and laundry care products for any home, apartment, or dorm room. Squared Away offers an extensive collection of items that were smartly designed to help customers "Home, Happier" by keeping their living spaces clean, organized
WISE has formed a junior board of directors to further its mission of increased diversity and inclusion in-store brands and to provide leadership opportunities to empower our partners and members. The WISE junior board was created to be a diverse representation of our industry in background, skill set, gender, and ethnicity with the focus on
Lidl, recently ranked a top 3 U.S. grocer by USA Today 10 Best Readers' Choice Awards, announced today that it will be giving away a year's worth of free private brand ice cream on Twitter to three creative foodies on National Ice Cream Day, July 18. To participate in Lidl's National Ice Cream Day sweepstakes, entrants will share
After successfully completing our for two online Summits Diversity and Design and welcoming more than 1,000 attendees from 32 countries and more than 100 retailers we are excite to invite you to our next two Summits and the annual Vertex Awards. The lineup focuses on the most compelling areas for the industry. Our 2021 agenda
MPB Careers: Chewy - Head of Brand Management - Private Label Dania Beach, FL About Chewy Chewy is revolutionizing the pet industry as one of the fastest-growing e-commerce retailers of all time. We offer a convenient way to shop for pet supplies within a highly personalized experience that's fueled by superior customer care. Headquartered in
Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.
© Copyright 2024 | Velocity Institute
