Retail Brands need to play big roles in driving sustainability — and this is the time to start making substantial progress. Speakers in Day One of the Velocity Institute (RBI) Sustainability Summit relayed the importance of enhancing efforts in areas including packaging, recycling and waste reduction. They said retailers embracing sustainability will be viewed
A new way of winding toilet paper more tightly onto cardboard tubes is helping Tesco reduce the size of its Retail Brand large multipacks – without changing the number of sheets. The new rolls mean that: Less plastic is needed to pack them Customers won’t get caught short, as they can fit more in their
Daymon Stamford, CT 06901 Full-time Summary The Brand and Marketing Strategy, Sr Manager will lead in the development of strategic, consumer-driven private brand programs with expertise in business planning, portfolio architecture, brand strategies, and marketing programs in helping to build brands that resonate with shoppers and drive profitable sales. An established strategist who understands
Phygital marketing is defined as the joining of the online and the offline environments, by taking the best parts of each space to create a more satisfying customer experience. With the swipe of a mobile device, consumers can access marketing stories that are entertaining, educational, and connected to the brand. Connected Packaging One of the first, and
If you’re a fan of rich, deep flavors, you’re going to want to give Trader Joe’s latest Retail Brand gourmet innovation TJ's Mushroom & Truffle Flavored Pesto a try. It’s positively packed with umami-imbued ingredients, including romano cheese; portabella, cremini, and shiitake mushrooms; and white truffle oil. These fun, fungi components are suspended in
The RBI Sustainability Summit begins on Wednesday, December 8 at 11:00 EST. You will not want to miss our exciting lineup of speakers, live speed networking, and lively panels. Now is the time to get your tickets and be a part of this game-changing virtual event. To encourage the entire private brand community to
Portuguese retailer and Vertex Award Wwinner Pingo Doce has begun including Nutri-Score nutrition ratings on its Retail Brand products helping consumers to make more conscious and informed food choices. The Nutri-Score is a nutritional symbol on the front of food product packaging, which provides information on the nutritional profile of food. In practice, this logo
The RBI Sustainability Summit begins next Wednesday, December 8 at 11:00 EST. You will not want to miss our exciting lineup of speakers, live speed networking, and lively panels. Now is the time to get your tickets and be a part of this game-changing virtual event. To encourage the entire private brand community to
Welcome to RBI Talks a weekly interview series in which RBI President Christopher Durham discusses the state of private brand, retail, and careers with retail executives and thought leaders from around the world. This week’s episode features his conversation with RBI Talks with Howard Wright, Executive Creative and Strategic Director - UK, IE,
Kroger and Dutch producer Kipster Farms announced today a strategic partnership to bring the world's first carbon-neutral, cage-free eggs to retail shelves in the U.S. Brad Studer, senior director, Our Brands for Kroger "Simple Truth is excited to partner with the innovative team at Kipster to further elevate our brand's purpose to be a
Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.
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