About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

The Home Depot: Director Brand Development & Marketing

POSITION PURPOSE The Director, Brand Development & Marketing will develop the overall direction and strategy within the Home Depot’s portfolio of Private Brands. You’ll lead Private Brand development and execution from concept through launch including brand governance, packaging development, online experience, in-store creative, and marketing campaigns. Ensuring consistent execution of brand standards through the

The Home Depot: Director Brand Development & Marketing2022-01-04T15:11:43-05:00

Investor Jana Pushes for Board seats at Treehouse

Activist investors Jana Partners is set to nominate two directors to the board of private brand food manufacturer TreeHouse Foods Inc. as they continue a strategic review. The New York-based firm, which now owns a 9.4% stake in the manufacturer, has identified two potential directors. Former TreeHouse executive Chris Sliva, who was also chief

Investor Jana Pushes for Board seats at Treehouse2022-01-04T20:11:38-05:00

Ethical spending hits record highs in UK

The UK ‘green pound’ has reached record levels, breaking through the £100 billion for the first time, with ethical consumer spending and finance in the UK amounting to £122bn but brand boycotts on ethical grounds have risen sharply to almost £4bn, up 18% in the year. According to the Co-op’s Ethical Consumerism Report which

Ethical spending hits record highs in UK2022-01-02T15:51:31-05:00

Waitrose – The Best Bit of Christmas!

During this festive season, we love to showcase Holiday Commercials from retailers around the world that feature Retail Brands. Today’s commercial comes from UK grocer Waitrose. This year’s Christmas ad stars Scottish actress Ashley Jensen, showing that the best bit of Christmas is the food, especially when your mince pies are Heston’s and your

Waitrose – The Best Bit of Christmas!2021-12-22T10:46:45-05:00

The Home Depot: Manager Brand Development

Position Purpose: The primary responsibility is to build equity in The Home Depot’s Private Brand Portfolio. In addition, this position supports Private Brand growth strategies through all marketing vehicles and business resources representing millions of dollars in Home Depot sales. The Manager – Brand Development is responsible for: Ensuring consistent execution of brand standards

The Home Depot: Manager Brand Development2021-12-21T15:34:33-05:00

Winn-Dixie: Deck Your Carts this Holiday!

This time of year, we love to showcase Holiday Commercials from retailers around the world that feature Retail Brands. Today’s commercial comes from Southeastern Grocers-owned Florida-based Winn-Dixie. The commercial features a humorous holiday jingle from ugly sweater-wearing associates.“Winn-Dixie is the most rewarding place to shop this holiday! Deck your carts this holiday with Winn-Dixie

Winn-Dixie: Deck Your Carts this Holiday!2021-12-22T10:49:31-05:00

Amazon: Sr. Marketing Manager, Quantitative Insights, Private Brands Marketing

DESCRIPTION Job summary Do you have a passion for creating new brands and growing our business? Do you want to invent and Think Big to take an idea from concept to reality for Amazon customers? Join the Amazon Private Brands team to lead quantitative insights and research to help define new brands, product segments

Amazon: Sr. Marketing Manager, Quantitative Insights, Private Brands Marketing2021-12-21T14:08:37-05:00

Woolworths South Africa – Let it Shine!

This time of year, we love to showcase Holiday Commercials from retailers around the world that feature Retail Brands. Today’s commercial comes from Woolworths South Africa and showcases South African Tik Tok and YouTube star Lloyiso. The R&B singer has recently signed to New York-based Republic Records, who have Drake, The Weeknd, Ariana Grande,

Woolworths South Africa – Let it Shine!2021-12-22T11:02:39-05:00

Don’t Miss your Chance to Win a Vertex Award

The 9th Annual Vertex Awards competition is now open for entries. The competition will be open from Friday, November 19, 2021, to January 31, 2022. The Vertex Awards is the first and only global competition devoted exclusively to private band packaging design. It is open to the international community involved in the creation and marketing

Don’t Miss your Chance to Win a Vertex Award2021-12-22T10:48:29-05:00