About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

The Home Depot: Manager Brand Development

Position Purpose: The primary responsibility is to build equity in The Home Depot’s Private Brand Portfolio. In addition, this position supports Private Brand growth strategies through all marketing vehicles and business resources representing millions of dollars in Home Depot sales. The Manager – Brand Development is responsible for: Ensuring consistent execution of brand standards

The Home Depot: Manager Brand Development2021-12-21T15:34:33-05:00

Winn-Dixie: Deck Your Carts this Holiday!

This time of year, we love to showcase Holiday Commercials from retailers around the world that feature Retail Brands. Today’s commercial comes from Southeastern Grocers-owned Florida-based Winn-Dixie. The commercial features a humorous holiday jingle from ugly sweater-wearing associates.“Winn-Dixie is the most rewarding place to shop this holiday! Deck your carts this holiday with Winn-Dixie

Winn-Dixie: Deck Your Carts this Holiday!2021-12-22T10:49:31-05:00

Amazon: Sr. Marketing Manager, Quantitative Insights, Private Brands Marketing

DESCRIPTION Job summary Do you have a passion for creating new brands and growing our business? Do you want to invent and Think Big to take an idea from concept to reality for Amazon customers? Join the Amazon Private Brands team to lead quantitative insights and research to help define new brands, product segments

Amazon: Sr. Marketing Manager, Quantitative Insights, Private Brands Marketing2021-12-21T14:08:37-05:00

Woolworths South Africa – Let it Shine!

This time of year, we love to showcase Holiday Commercials from retailers around the world that feature Retail Brands. Today’s commercial comes from Woolworths South Africa and showcases South African Tik Tok and YouTube star Lloyiso. The R&B singer has recently signed to New York-based Republic Records, who have Drake, The Weeknd, Ariana Grande,

Woolworths South Africa – Let it Shine!2021-12-22T11:02:39-05:00

Don’t Miss your Chance to Win a Vertex Award

The 9th Annual Vertex Awards competition is now open for entries. The competition will be open from Friday, November 19, 2021, to January 31, 2022. The Vertex Awards is the first and only global competition devoted exclusively to private band packaging design. It is open to the international community involved in the creation and marketing

Don’t Miss your Chance to Win a Vertex Award2021-12-22T10:48:29-05:00

Publix finds the Magic of Christmas

During the holiday season, we love to showcase Holiday Commercials from retailers around the world that feature Retail Brands. Today’s commercial comes Publix. Christmas is the time of year when magic means finding goodness in each other. And that is the heart of this story about a little girl, an older neighbor, and a

Publix finds the Magic of Christmas2021-12-21T15:39:20-05:00

Walgreens – Senior Manager, Owned Brand Insights

Job ID 748184BR Location 433 W VAN BUREN STREET , CHICAGO, IL Job Summary The Senior Manager of Owned Brand Insights partners with the Owned Brand (“OB”) Commercialization division and infuses a customer lens on business decisions that drive the Walgreens private label strategy. This role also manages and nurtures a team that creates, develops,

Walgreens – Senior Manager, Owned Brand Insights2021-12-21T13:56:04-05:00

Kroger Make Your Holidays Doubly Special

This time of year, we love to showcase Holiday Commercials from retailers around the world that feature Retail Brands. Today’s commercial comes Kroger and of course features its private brands (love Murrays Cheese) as well as its distinctive animation style.

Kroger Make Your Holidays Doubly Special2021-12-22T11:03:16-05:00

UNFI Retail Brands Partners To Win Online

UNFI Brands+ has partnered with e-commerce platform Salsify and RBI member Trace One to prepare more than 5000 grocery products for success on the digital shelf. UNFI Brands+ portfolio offers more than 5000 Retail Brand (private brand) food and non-food items across 250 categories from conventional value to NBE and premium USDA Organic. With

UNFI Retail Brands Partners To Win Online2021-12-22T16:57:42-05:00