About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Waitrose launches Heston Blumenthal Lazy Mandarin Negroni

UK retail Waitrose is introducing a addition to its celebrity partnership Retail Brand Heston from Waitrose range -  Lazy Mandarin Negroni. Heston’s twist on the classic Italian cocktail has the perfect balance of bitterness and sweetness, and the infusion of mandarin extract creates a refreshing and fruity aftertaste. Heston Blumenthal says: “Negroni has always

Waitrose launches Heston Blumenthal Lazy Mandarin Negroni2021-10-24T20:03:40-04:00

Belk Launches New Wonderly Brand

Charlotte, NC-based department store Belk recently launched a new womenswear Retail Brand called Wonderly, a private brand that offers nearly the full assortment in sizes 4-26, as well as select styles in petite sizes 4-16. After spending extended time at home, people are eager to ditch their lived-in loungewear and are looking for new

Belk Launches New Wonderly Brand2021-10-24T19:54:51-04:00

Amazon: Head of Brand Development and Design

DESCRIPTION The Private Brands Creative Team is an in-house creative center of excellence that provides end-to-end brand design and creative support for private brand products sold in digital and physical retail. Working within business constraints, we incorporate experience, create solutions, and conduct explorative studies. We strive to build global brands that our customers love.

Amazon: Head of Brand Development and Design2021-12-15T19:52:11-05:00

RBI Talks with Jac Ross VP Our Brands Sprouts Farmers Market

Welcome to RBI Talks a weekly interview series in which RBI President Christopher Durham discusses the state of private brand, retail, and careers with retail executives and thought leaders from around the world. This week’s episode features his conversation with Jac Ross VP of Our Brands Sprouts Farmers Market. RBI TALKS

RBI Talks with Jac Ross VP Our Brands Sprouts Farmers Market2022-01-31T07:59:08-05:00

ALDI Offers BettaF! Sh Vegan Tuna Alternatives

100% vegetable, rich in proteins and based on algae: under the name "BettaF! Sh TU-NAH", German discounters ALDI Nord and ALDI SÜD are bringing sandwiches with vegan tuna substitutes to the snack shelf at the end of October. Behind this is the startup “BettaF! Sh”, which ALDI supported as part of the “TechFounders” accelerator funding

ALDI Offers BettaF! Sh Vegan Tuna Alternatives2021-10-21T16:07:13-04:00

Walgreens – Senior Manager, Owned Brand Insights

Job ID: 748184BR Location: 433 W VAN BUREN STREET, CHICAGO, IL Job Summary The Senior Manager of Owned Brand Insights partners with the Owned Brand (“OB”) Commercialization division and infuses a customer lens on business decisions that drive the Walgreens private label strategy. This role also manages and nurtures a team that creates, develops, and implements

Walgreens – Senior Manager, Owned Brand Insights2021-12-15T19:52:20-05:00

IKEA debuts SAGOSKATT Designed by Kids Soft Toys

Bird, Cat, Fried egg, Mermaid dog and Sandwich friends - these cuddly friends form IKEA’s new SAGOSKATT soft toy Retail Brand collection, designed by kids that participated in the retailer’s drawing competition. The Dodo Bird was designed by US winner, Nick! Available at IKEA US stores October 2021, IKEA will donate 100% of the

IKEA debuts SAGOSKATT Designed by Kids Soft Toys2021-10-20T18:08:08-04:00

Publix 4 Limited-Time Treats To Go Nuts Over

If you’re anything like the Publix Retail Brand team, you look forward to the surprise of limited-time private brand offerings. Whether it’s seasonally-inspired bakery treats or something else altogether, the retailer is always keeping their eyes open – looking for the latest and greatest products. Taking inspiration from some of the favorite flavors of

Publix 4 Limited-Time Treats To Go Nuts Over2021-10-20T17:50:24-04:00

Albertsons Retail Brands Portfolio Tops 25% Penetration

Yesterday, Albertsons Companies, Inc. reported results for the second quarter of fiscal 2021, which ended September 11, 2021. “We are pleased with our second-quarter results as we continue to execute our transformation strategy. The favorable consumer backdrop together with our focus on in-store excellence, accelerating our digital and omnichannel capabilities, increasing productivity, and strengthening

Albertsons Retail Brands Portfolio Tops 25% Penetration2021-10-19T20:39:48-04:00

U.S. House Committee ask Amazon’s Bezos to Prove He Didn’t Lie!

Five members of a congressional committee accused Jeff Bezos and Amazon executives of lying under oath, according to a Monday letter to Andy Jassy, who succeeded Bezos as CEO in July. The letter was signed by New York Democrat Jerrold Nadler, who chairs the Judiciary Committee, plus David Cicilline, D-R.I., who chairs the antitrust subcommittee, Ken Buck, R-Colo.,

U.S. House Committee ask Amazon’s Bezos to Prove He Didn’t Lie!2021-10-19T20:25:46-04:00