We need your help. Private Brand Industry Research

Today I am excited to launch the first of a series of 4 industry benchmarking surveys that RBI will field throughout the end of next year. This unprecedented research is designed to look inside the industry, and reveal best practices, trends, and opportunities.

As the Velocity Institute, we use the term Retail Brands – this term is inclusive of private brand, private label, store brands, own brands, our brands, generic or any other term that means a brand owned and managed by a retailer.

This first project conducted by our research partner VOCCII is focused on providing insights about Retail Brand package design, processes, and timing.

A full report will be available to all survey participants.

Please invest a few moments and take the brief survey.


Christopher Durham
President – Velocity Institute
Co-Founder – The Vertex Awards

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By Published On: November 4th, 2021Tags:

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.