Consumers Have Been Snapping Up Retail Brands – Will The Trend Outlast The Pandemic?
Back in 2019, the predictions about private brand’s ascendency were flying thick and fast. Sooner or later, said business analysts, consumers would come to perceive private label products as “trustworthy competitors to national brands”. The proviso was that retailers had to act strategically, applying tiering and differentiation and keeping their focus trained on quality