About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Consumers Have Been Snapping Up Retail Brands – Will The Trend Outlast The Pandemic?

Back in 2019, the predictions about private brand’s ascendency were flying thick and fast. Sooner or later, said business analysts, consumers would come to perceive private label products as “trustworthy competitors to national brands”. The proviso was that retailers had to act strategically, applying tiering and differentiation and keeping their focus trained on quality

Consumers Have Been Snapping Up Retail Brands – Will The Trend Outlast The Pandemic?2021-10-07T16:05:18-04:00

GAMESTOP: Senior Private Label Business Manager

Job Description Description: SUMMARY Reporting to the Vice President of Private Label and Global Sourcing, the Senior Private Label Business Manager will bring strong analytical acumen and in-depth knowledge of Power BI and sales data to identify and evaluate important business drivers. Senior Business Manager uses SWOT skillfully with data and marketing information to quickly identify

GAMESTOP: Senior Private Label Business Manager2021-12-15T19:52:48-05:00

No kidding: Sainsbury’s unveils Habitat Kids

UK retailer Sainsbury’s is setting its sights on the £400 million children’s furniture market with the launch of Habitat Kids, the Retail Brand’s first-ever comprehensive furniture range designed and crafted specifically for children. The new range is part of a wider relaunch of the iconic British brand, which has been styling the nation’s homes

No kidding: Sainsbury’s unveils Habitat Kids2021-10-07T15:54:37-04:00

Amazon team wins—and donates—$10,000 for designing new face mask

Engineers and designers from around the world teamed up to create the Amazon PerfectFit Retail Brand Mask, a more effective and comfortable protective face mask in development. In July 2020, the COVID-19 pandemic was causing people to frantically search for personal protective equipment. They needed to work, go to the grocery store, and do

Amazon team wins—and donates—$10,000 for designing new face mask2021-10-07T15:51:32-04:00

RBI Talks with Susan Sanderson-Briggs, SVP, Brand & Marketing at Party City

Welcome to RBI Talks a weekly interview series in which RBI President Christopher Durham discusses the state of private brand, retail, and careers with retail executives and thought leaders from around the world. This week’s episode features his conversation with RBI Talks with Susan Sanderson-Briggs, SVP, Brand & Marketing at Party City.

RBI Talks with Susan Sanderson-Briggs, SVP, Brand & Marketing at Party City2022-01-31T07:59:54-05:00

SPINS and Cornerstone for Natural Partner to Enhance Smart Shelf Tags

U.S. Data, analytics, and technology provider SPINS, and accounting and consumer engagement software provider Cornerstone for Natural have partnered to enhance Cornerstone's ELI Code and Smart Shelf Tag solutions. Smart Shelf Tags are retail shelf tags equipped with patented ELI Codes, that when scanned by a smartphone, display rich and exciting digital content such

SPINS and Cornerstone for Natural Partner to Enhance Smart Shelf Tags2021-10-07T15:30:06-04:00

Walmart Commits to Moving To Regeneration, Together

This post by Jane Ewing, Senior Vice President, Sustainability of Walmart was originally published on the retailer's official blog. One year ago, Walmart set a goal to become a regenerative company—one that places nature and humanity at the center of our business. The effects of climate change have grown even more urgent since we made

Walmart Commits to Moving To Regeneration, Together2021-10-07T15:55:31-04:00

Top Women in Store Brands 2021: Winners Announced

Women Impacting Storebrand Excellence (WISE) and Store Brands magazine have named the winners of the 2021 Top Women in Store Brands (TWISB) recognition program. This year’s winners include nine women across different areas of the Retail Brand industry, as it has done since the program began eight years ago. The Top Women in Store Brands program

Top Women in Store Brands 2021: Winners Announced2021-10-06T19:40:08-04:00

Publix: Fall into the Flavors You Love with Limited-Edition Ice Cream

It’s the best time of the year — Publix limited-edition fall and winter Retail Brand ice cream flavors are back! And the retailer has released two new flavors to fall in love with. Available in stores now through January. NEW: Salted Caramel Toffee Crunch Salted caramel‐flavored ice cream with toffee‐flavored swirls and pieces of

Publix: Fall into the Flavors You Love with Limited-Edition Ice Cream2021-10-06T18:25:45-04:00

Stop & Shop Partners With Boston Bruins David ‘Pasta’ Pastrňák to Launch Limited Edition Penne

Stop & Shop today announced that it has teamed up with seven-year Boston Bruins' right wing David Pastrňák, to launch a limited-edition Retail Brand penne pasta. The black and gold collectible box features a photo of Pastrňák in his signature goalscoring stance and is now exclusively available at select Stop & Shop store locations

Stop & Shop Partners With Boston Bruins David ‘Pasta’ Pastrňák to Launch Limited Edition Penne2021-10-05T19:19:58-04:00