About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

MY PRIVATE BRAND TALKS with Ivo Petroff, Walmart Canada

Welcome to My Private Brand Talks a weekly interview series in which I will discuss the state of private brand, retail, and careers with retail executives and private brand thought leaders from around the world. This week’s episode features my conversation with Ivo Petroff senior category manager for grocery Walmart Canada.

MY PRIVATE BRAND TALKS with Ivo Petroff, Walmart Canada2021-09-15T09:27:51-04:00

Tesco tests “Restaurant Collection” meal boxes

British retailer Tesco has announced the test launch of its private brand Tesco Finest line of premium “Restaurant Collection” meal boxes. The collection with packaging designed by branding agency Coley Porter Bell is available in three options retailing at £20 for the chicken or confit duck boxes and £25 for the ox cheek. All boxes

Tesco tests “Restaurant Collection” meal boxes2021-09-15T09:27:52-04:00

Label Insight Releases Innovation To Help Retailers Win With Product Attribute Data

Product attribute metadata solution provide Label Insight, announced its Q1 2021 quarterly release. The release includes new customer-requested features and functionality that improve the ability of their product attribute metadata to drive growth for brands, retailers and data partners. Label Insight provides unique insight to serve their customers through product innovation and market activation based

Label Insight Releases Innovation To Help Retailers Win With Product Attribute Data2021-09-15T09:27:52-04:00

7-Eleven Japan Releases a new anime miniseries on YouTube

7-Eleven Japan’s latest promotional campaign promises that extraordinary moments can be found on the most ordinary days – as demonstrated in the world's largest convenience retailer’s new animated miniseries, ‘Rainbow Finder.’ Each short episode (less than two minutes) is essentially a commercial which features 7-eleven private branded product. The short films have the polish and

7-Eleven Japan Releases a new anime miniseries on YouTube2021-09-15T09:27:52-04:00

Walgreens – Manager Owned Brand Commercialization

Job Summary Responsible for assigned Owned Brands category sales and profit development through category, market, and product trend knowledge and application. Makes customer-led recommendations to meet and exceed Company, Division, and individual targets for Sales and Profit through working with key stakeholders throughout the Company. Manages several diverse categories simultaneously. This manager is expected to

Walgreens – Manager Owned Brand Commercialization2021-12-15T20:02:08-05:00

Kroger Private Brands Would Rank 8th on the Fortune 500 listing of CPGs

Kroger hosted a virtual 2021 Investor Day today to provide an update on the retailer's strategic initiatives and plans to deliver strong and sustainable total shareholder return of 8% – 11%. "Kroger continues to deliver for customers through our seamless ecosystem and relentless focus on freshness, value and convenience," said Rodney McMullen, Kroger's chairman and

Kroger Private Brands Would Rank 8th on the Fortune 500 listing of CPGs2021-09-15T09:27:52-04:00

Earth Grown Becomes the Newest ALDI Private Brand to Receive the Good Housekeeping Seal

The list of ALDI private brands backed by the Good Housekeeping Seal keeps growing, this time with the addition of 34 ALDI Earth Grown private brand products. The Earth Grown brand, made up of premium yet affordable plant-based options, now joins more than 170 other ALDI products that feature the trusted symbol of consumer assurance

Earth Grown Becomes the Newest ALDI Private Brand to Receive the Good Housekeeping Seal2021-09-15T09:27:52-04:00

MY PRIVATE BRAND TALKS with Matthew Stillings CEO of Radienz Living

Welcome to My Private Brand Talks a weekly interview series in which I will discuss the state of private brand, retail, and careers with retail executives and private brand thought leaders from around the world. This week’s episode features my conversation with Matthew Stillings CEO of North American manufacturer of home and personal care products

MY PRIVATE BRAND TALKS with Matthew Stillings CEO of Radienz Living2021-09-15T09:27:52-04:00

United Dairy Farmers & Taft’s Brewing Co. Partner to Debut Milkshake IPA

Taft’s Brewing Co. and Ohio, Kentucky and Indiana-based convenience retailer United Dairy Farmers (UDF) join together in a delicious mashup with their brand-new private brand UDF Milkshake IPA. Brewed with heaps of hops, lactose, oats and flaked wheat for a refreshing and hoppy twist on a Cincinnati classic. This new beer will be available at

United Dairy Farmers & Taft’s Brewing Co. Partner to Debut Milkshake IPA2021-09-15T09:27:52-04:00