About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

The cult favorite sneaker from Lidl is back

After the resounding success of the first campaign in July 2020, Lidl Switzerland is bringing the Lidl private brand sneaker back to the shelves. The strictly limited special offer also includes Lidl sports socks and Lidlettes - Lidl Schlarpen. The collection will be available from Easter Monday, April 5th. Originally intended as an April Fool's joke,

The cult favorite sneaker from Lidl is back2021-09-15T09:27:52-04:00

CVS Health Launches Goodline Grooming Co

The men’s grooming category has been talked about for years, but it’s finally begun to reach the mainstream. The global men’s grooming industry is expected to hit $78.6 billion by 2023, from $57.7 billion in 2017, according to a Research and Markets report. Hoping to capture share in that dramatic growth CVS Health has launched

CVS Health Launches Goodline Grooming Co2021-09-15T09:27:53-04:00

Big Lots Unveils its Largest-ever Outdoor Private Brand Assortment

Just in time for spring, Big Lots is inviting shoppers to live a little bigger outdoors with the launch of its largest-ever lawn and garden assortment. With over 900 square feet of designated store space for more than 1,200 outdoor furniture pieces including private brands Broyhill and Real Living – Big Lots is the ultimate

Big Lots Unveils its Largest-ever Outdoor Private Brand Assortment2021-09-15T09:27:53-04:00

Ikea launches its Sixth Art Event

The sixth IKEA Art Event is a private brand limited collection that’s all about the magic that happens when the line between art and functional design blurs. This range of home furnishings presents an ingenious perspective on everyday things, inviting the wonder and curiosity sparked by art right into your home. For the new collection,

Ikea launches its Sixth Art Event2021-09-15T09:27:53-04:00

Boxed – Prince & Spring Packaging Designer

Prince & Spring Packaging Designer New York, NY All about these Boxed Boxes! Boxed was launched in our CEO’s garage in 2013 by our four founders; an eclectic group of experienced tech pioneers. They had a simple idea: to make shopping for bulk-sized products easy, convenient and fun. Today, we deliver a first-class e-commerce experience

Boxed – Prince & Spring Packaging Designer2021-12-15T20:02:10-05:00

Waitrose launches UKs First Private Brand Compostable Coffee Capsules

Polly Astbury, Waitrose Coffee Buyer In a UK supermarket first, Waitrose will start replacing coffee capsules with a home compostable alternative, saving millions of capsules from landfills. The previous capsules were made from mixed materials (polypropylene with an aluminum lid) which were difficult to separate for recycling. Now, the retailer will sell coffee

Waitrose launches UKs First Private Brand Compostable Coffee Capsules2021-09-15T09:27:53-04:00

Bed Bath & Beyond Hires Jill Pavlovich And Jake Griffith To Accelerate Growth

Bed Bath & Beyond has named Jill Pavlovich as Senior Vice President, Digital Commerce and Jake Griffith as Vice President, Product Management, effective April 4, 2021. Ms. Pavlovich and Mr. Griffith will report to Rafeh Masood, Bed Bath & Beyond's Executive Vice President and Chief Digital Officer, strengthening the retailers's digital leadership team as it continues to drive rapid growth

Bed Bath & Beyond Hires Jill Pavlovich And Jake Griffith To Accelerate Growth2021-09-15T09:27:53-04:00

7-Eleven Brighten Up Spring With Private Brand Treats

Just in time for Spring, the largest convenience retailer 7-Eleven has introduced a seasonal collection of 7-Select private brand treats. The cookies, snacks and candies, ideal for a grab-and-go treat or to save as fun and colorful Easter basket fillers. Colorful decorated cookies, gummi candies and pretzels are available for a limited time. They include:

7-Eleven Brighten Up Spring With Private Brand Treats2021-09-15T09:27:53-04:00

Lassonde appoints to become Vincent Timpano President and CEO

Late last week Private brand beverage manufacturer Lassonde Industries Inc. announced today that profit attributable to the Company’s shareholders for fiscal 2020 was up 35.9%. Lassonde posted sales of $1,980.9 million in 2020, up 18.0% from $1,678.3 million in 2019. Excluding the $175.4 million in sales from Sun-Rype, an entity acquired on January 3, 2020,

Lassonde appoints to become Vincent Timpano President and CEO2021-09-15T09:27:53-04:00

Private Brand Leads New Sustainability Commitment from Aldi

Earlier this month discount grocer ALDI committed to a new sustainability charter to demonstrate its commitment to protecting the planet’s resources and ecosystems with a series of initiatives that will be achieved between now and 2030. The bold approach highlights commitments to lower greenhouse gases, reduce food and operational waste, improve packaging and source responsibly.

Private Brand Leads New Sustainability Commitment from Aldi2021-09-15T09:27:53-04:00