Living with food intolerances shouldn’t have to be a challenge. British design agency OurCreative created this youthful redesign for Asda’s Free From private brand range. The new-look turns the idea of bland, boring Free From food on its head. Designed for both the ‘have to’ consumers and those choosing it as part of a lifestyle,
MPB Careers: UNFI - Brands Marketing Director United States of America, Rhode Island, Providence This position can be based in Providence, RI or Eden Prairie, MN Position Purpose: The Director Brand Marketing will lead a team that lays out the brand strategy for the entire portfolio of both private label and CBPG brands ($1B+). As
[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="4.9.1" background_size="initial" background_position="top_left" background_repeat="repeat"]Welcome My Private Brand Talks a weekly interview series in which I will discuss the state of private brand, retail, and careers with retail executives and private brand thought leaders from around the world. This week's episode features my conversation with
https://www.youtube.com/watch?v=-ZL6bbvPcu4 Discount retailer Dollar General announced today the launch of a new and affordable private brand of hair care products aimed at cleaning, conditioning, treating and styling hair - Root to End. The new line, composed of ten new products and all of which are priced at only $5 each, is now available only
[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="4.9.1" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.9.1" _module_preset="default"][et_pb_text _builder_version="3.27.4" background_size="initial" background_position="top_left" background_repeat="repeat"]Ready to treat yourself to something decadently sweet or savory? Target is once again expanding its grocery private brand portfolio with the launch of Favorite Day, their latest food and beverage brand is designed to help shoppers make time for delicious moments. The new
In December, Walmart partnered with TikTok to pioneer innovation for the fastest-growing digital community. The retailer brought a shoppable live stream experience to U.S. TikTok users for the very first time. The TikTok community enjoyed shopping while engaging with their favorite creators. During the event, Walmart netted 7X more views than anticipated and grew our
Continente ECO is the Portuguese retailer Continente's new private brand of ecological products for cleaning the home, clothes and paper, which combines environmental sustainability with efficiency and affordable prices and is on sale, starting today, in all the brand's stores. The range includes more than 15 SKUs, from paper products - kitchen roll, napkins, and
As we continue to spend more time at home, everyone is looking to make their spaces feel more modern and functional, and kids are no exception. Now, with the introduction of Kohl’s new Kids Home Shop, shoppers can plan for the ultimate kids room makeover by browsing the assortment of fresh and functional kids bedding,
Late last week America's largest traditional grocer Kroger reported its Q4 2020 Results – in an Earnings Call led by Chairman and CEO Rodney McMullen. Private Brand once again took center stage as one of the retailer's 4 competitive moats, seamless, personalization, fresh, and “our brands”. CEO Rodney McMullen spoke optimistically about the results "Kroger
Bed Bath & Beyond announced yesterday the biggest change in its product assortment in a generation, with plans to launch at least eight new Private Brands in fiscal 2021, with six of these being launched sequentially in the first six months of the fiscal year. Marking another major step in its recently announced comprehensive growth
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