Velocity Institute

About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
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MPB Diversity Summit Presentations Now Available FREE On Demand

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="4.9.0" _module_preset="default" hover_enabled="0" sticky_enabled="0"]If you missed last week's groundbreaking  My Private Brand Diversity Summit the sessions are now available on-demand for FREE courtesy of Gold Sponsor Marketing by Design (MBD). The event brought together more than 300 attendees from 11 countries around the world. The presentations

MPB Diversity Summit Presentations Now Available FREE On Demand2021-09-15T09:27:58-04:00

Marks & Spencer Sets New Denim Sustainability Standards

M&S has started switching all denim to more sustainable indigo dyes including nearly 50% of the new range, which also uses 86% less water* compared to the industry average for denim finishing, and 100% responsibly sourced cotton. The new sustainability features are brought to life in the marketing campaign for its stylish Spring/Summer denim range.

Marks & Spencer Sets New Denim Sustainability Standards2021-09-15T09:27:58-04:00

NAPA Auto Parts – Director Brand Management

MPB Careers: NAPA Auto Parts - Director Brand Management Marketing/Design/Communication  ATLANTA, GA Description Position at NAPA Auto Parts Position Mission: Seeking an experienced Director of Brand Management to lead brand strategy, define a current and clear architecture, execute consumer/customer segmentation strategy, and manage development and execution of marketing campaigns for the NAPA AUTO PARTS brand.  Additionally,

NAPA Auto Parts – Director Brand Management2021-12-15T20:02:16-05:00

Kroger Private Brand Dairy Stars in “Modern Marvels”

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="3.27.4" background_size="initial" background_position="top_left" background_repeat="repeat"]Last night Sunday, February 28 at 10 pm ET/PT the HISTORY Channel’s long-running television series “Modern Marvels “hosted by Adam Richman took a behind-the-scenes look at one of Kroger’s Private Brand Dairies. This season Modern Marvels heads straight for the taste

Kroger Private Brand Dairy Stars in “Modern Marvels”2021-09-15T09:27:58-04:00

Trace One Launches E-Sourcing

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="3.27.4" background_size="initial" background_position="top_left" background_repeat="repeat"]Last week Trace One announced the launch of Trace One E-Sourcing, a new solution for global retailers to bring private labels to market faster. For resilience in retail's complex, constantly-evolving environment, Trace One E-Sourcing extends digital best practices across all stages

Trace One Launches E-Sourcing2021-09-15T09:27:58-04:00

Marks & Spencer – Head of Sustainability – M&S Food

MPB Career: Marks & Spencer - Head of Sustainability - M&S Food Job ID 3795M Location Paddington Category Food Technology Salary Competitive + Benefits HoursClosing date March 4th 2021, 11:55 PM Job Description: M&S Food is changing, and fast! We are undergoing one of the biggest transformations in retailing today to build a bigger, better, fresher food business. Plan A

Marks & Spencer – Head of Sustainability – M&S Food2021-12-15T20:02:18-05:00

My Private Brand Talks with Bellen Woodard, Crayon Activist

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="4.8.2" background_size="initial" background_position="top_left" background_repeat="repeat"]Welcome My Private Brand Talks a weekly interview series in which I will discuss the state of private brand, retail, and careers with retail executives and private brand thought leaders from around the world. This week's episode features my conversation with Bellen

My Private Brand Talks with Bellen Woodard, Crayon Activist2021-09-15T09:27:59-04:00

CVS Pharmacy announces first ever best of Private Brand Winners

CVS Pharmacy, the retail division of CVS Health, released its first-ever Best of Our Brands awards results, revealing customers’ favorite exclusive Private Brand products across 13 categories, spanning health and wellness, beauty, and snacks.  Customers voted in a survey to determine product favorites from popular Store Brand lines, including CVS Health, Live Better by CVS Health,

CVS Pharmacy announces first ever best of Private Brand Winners2021-09-15T09:27:59-04:00

Target Partners with HBCU’s To Support Black Talent

From their focus on serving first-generation students to their important work helping bridge the academic achievement gap, historically Black colleges and universities (HBCUs) play a critical role in supporting and developing Black talent. As Target continues to work toward creating joy for all, the retailer partnering with HBCUs is essential to ensuring Black consumers see

Target Partners with HBCU’s To Support Black Talent2021-09-15T09:27:59-04:00

Foxtrot Market closes $42M investment round

Convenience store disruptor Foxtrot Market announced today that it has received a $42 million Series B growth investment. The round was led by David Barber's Almanac Insights and Monogram Capital Partners. Backers also include food and hospitality industry heavy-hitters David Chang, founder of Momofuku; Nicolas Jammet, co-founder and chief concept officer of Sweetgreen; and Walter

Foxtrot Market closes $42M investment round2021-09-15T09:27:59-04:00

Join the Institute

Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.

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