About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Giant Launches Ready-to-eat meals for a family of four

The Giant Company is now selling ready-to-eat meals for families that can be ready to pick up in 15 minutes. The private brand "All Set in a Box" meals include a main course and side dishes to feed four people. Giant said, “Most varieties are less than $5 per serving.” The meals are available 3-7

Giant Launches Ready-to-eat meals for a family of four2021-09-15T09:28:02-04:00

Target’s Flora Ekpe-Idang to Take the My Private Brand Diversity Summit Stage

Today I am excited to reveal the addition of Flora Ekpe-Idang senior brand marketing manager at Target to the  My Private Brand Diversity Summit Agenda. The live online event will be held, 2.24-25.21. You may have noticed Flora mentioned in the story we ran yesterday on Targets initiatives Flora is a senior brand marketing manager

Target’s Flora Ekpe-Idang to Take the My Private Brand Diversity Summit Stage2021-09-15T09:28:02-04:00

Magnifisauce! from Trader Joe’s

When it came time to name this new sauce/condiment/gift from the gods, there were many contenders. In the end, though, its utter magnificence dictated that only >>>cue booming superhero voice<<< Magnifisauce would do. What’s so magnificent about Trader Joe’s Magnifisauce? Only... everything. The retailer was inspired by some famous condiments that are not widely available and that do, in

Magnifisauce! from Trader Joe’s2021-09-15T09:28:03-04:00

Target’s Celebrating Black History Month with an Exclusive Collection Made By and For the Black Community

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat" custom_padding="18px|||||"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="4.8.2" _module_preset="default"]This February, Target’s celebrating Black voices, heritage, ingenuity and creativity with their biggest Black History Month collection ever, including hundreds of items from Black designers and businesses. Now in its sixth year, this exclusive collection features apparel, accessories and more made by and for

Target’s Celebrating Black History Month with an Exclusive Collection Made By and For the Black Community2021-09-15T09:28:03-04:00

Harvey Nichols Sparkles with Private Brand Christmas Collection

Harvey Nichols new chic, fun, and a little risqué private brand package designs created by Smith &+ Village were something naughty under the Christmas tree for Harvey Nichols. The Christmas Balls range got bigger, with Nutty Balls joining Jingle, Snow and Boozy for the ultimate naughty treat. Gorgeous, keep forever hat boxes cut a dash

Harvey Nichols Sparkles with Private Brand Christmas Collection2021-09-15T09:28:03-04:00

Marks & Spencer Dips Into Its Archive To Launch New Free Digital Learning Resources

Uk grocer M&S has launched a series of free engaging online learning resources – spanning food, fashion, and business studies – for parents, caregivers and teachers of primary and secondary aged children to download at home as schools across the UK remain closed. Created by the M&S Company Archive, the four digital resources bring to

Marks & Spencer Dips Into Its Archive To Launch New Free Digital Learning Resources2021-09-15T09:28:03-04:00

IRI Finds Private Brand and Small CPG Manufacturers Gained Share in 2020

New research from IRI found that small and extra-small CPG manufacturers’ and retailers’ own brands gained U.S. market share over larger players during 2020. Of the CPG industry’s $933 billion of total U.S. sales in measured channels in 2020, large manufacturers collectively lost 1.3 share points, or $12.1 billion in sales, to smaller players due

IRI Finds Private Brand and Small CPG Manufacturers Gained Share in 20202021-09-15T09:28:03-04:00

My Private Brand Talks with Clay Ellis & Big 2021 Plans

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="4.8.1" background_size="initial" background_position="top_left" background_repeat="repeat"]Welcome My Private Brand Talks a weekly interview series in which I will discuss the state of private brand, retail, and careers with retail executives and private brand thought leaders from around the world. This episode features my conversation with Clay Ellis

My Private Brand Talks with Clay Ellis & Big 2021 Plans2021-09-15T09:28:03-04:00

Trader Joe’s 12th Annual Customer Choice Award Winners

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="3.27.4" background_size="initial" background_position="top_left" background_repeat="repeat"]Trader Joe’s has announced its 12th Annual Customer Choice Awards! The long-running program is a fascinating look inside Trader Joe's successful private brand program and what its customers buy. [/et_pb_text][et_pb_text _builder_version="4.8.1" _module_preset="default"]FAVORITE OVERALL: Mandarin Orange ChickenOrange you glad it's dinnertime? Runners-Up:Everything But

Trader Joe’s 12th Annual Customer Choice Award Winners2021-09-15T09:28:03-04:00