About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

7-Eleven – Sr Private Brands Development Manager

Sr Private Brands Development Manager Job Locations: US-TX-Irving ID: 2021-122895 Function: Merchandising Overview Who we are Imagine working in a place where continuous improvement and innovation is celebrated and rewarded; where fast-paced, high-impact teams come together to positively drive results for one of the largest & most iconic brands in the world. As the only rapidly growing retailer, you

7-Eleven – Sr Private Brands Development Manager2021-12-15T20:02:29-05:00

My Private Brand Talks with Mitch Madoff VP of Exclusive Brands at Whole Foods Market

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="4.8.1" background_size="initial" background_position="top_left" background_repeat="repeat" hover_enabled="0" sticky_enabled="0"]Welcome My Private Brand Talks a weekly interview series in which I will discuss the state of private brand, retail, and careers with retail executives and private brand thought leaders from around the world. This episode features my conversation with

My Private Brand Talks with Mitch Madoff VP of Exclusive Brands at Whole Foods Market2021-09-15T09:28:05-04:00

Trader Joes Goes Crazy With Everything But The Bagel Seasoned Chips

It’s no secret that Trader Joe's Customers go gaga over their private brand Everything But the Bagel Sesame Seasoning Blend. It’s become a pantry staple in households across the country, practically pushing it to instant “TJ’s Hall of Fame” status back when we introduced it in January of 2017. Now, on the cusp of E.B.T.B.’s

Trader Joes Goes Crazy With Everything But The Bagel Seasoned Chips2021-09-15T09:28:05-04:00

First 5 Speakers Announced for the My Private Brand Diversity Summit

[et_pb_section fb_built="1" admin_label="section" _builder_version="3.22"][et_pb_row admin_label="row" _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text admin_label="Text" _builder_version="4.8.1" background_size="initial" background_position="top_left" background_repeat="repeat"]Today I am excited to announce the first 5 speakers for the My Private Brand Diversity Summit live online, 2.24-25.21. I am excited to welcome them to the virtual stage and look forward to their passionate insights. This event

First 5 Speakers Announced for the My Private Brand Diversity Summit2021-09-15T09:28:05-04:00

Publix Serves Up Greenwise Organic Kombucha

Florida based grocer Publix has introduced a new range of private brand GreenWise organic kombucha. The line comes in a variety of flavors, including peach, berry blend, Honeycrisp apple, carrot ginger turmeric, and pineapple spirulina. The kombucha is gluten-free and USDA Organic. Kombucha contains probiotics that may help support a healthy immune system. Though this

Publix Serves Up Greenwise Organic Kombucha2021-09-15T09:28:05-04:00

Waitrose Launches New Holistic Living Private Brand Range

Last week British grocer Waitrose launched a new private brand range designed for Holistic Living - which brings together a number of different health-focused products to help people live a more balanced lifestyle. The new Waitrose Gut Health range is the UK’s first own brand range to have a certified gut health claim. The range of

Waitrose Launches New Holistic Living Private Brand Range2021-09-15T09:28:05-04:00

Boxed – Private Brands Product Developer

MPB Careers: Boxed - Private Brands Product Developer at Boxed (View all jobs) Dallas, TX, United States, Las Vegas, NV, United States, New York City, NY, United States, San Mateo, CA, United States About the Job Come join the team that has redefined the retailer vs. supplier relationship.  We’ve taken a fresh approach in driving partnership

Boxed – Private Brands Product Developer2021-12-15T20:02:30-05:00

CVS Health launches Symphony Smart Monitoring for Seniors

CVS Health recently introduced the private brand smart Symphony medical alert system to help caregivers monitor the safety and well-being of loved ones, even from afar. This collection of in-home and wearable devices offers a new at-home experience by connecting a suite of sensors that can monitor for falls, motion, and room temperature while also

CVS Health launches Symphony Smart Monitoring for Seniors2021-09-15T09:28:05-04:00

TreeHouse Foods Appoints 2 New Board Directors

Late last week TreeHouse Foods announced the appointment of two independent directors to its Board: Jill Rahman, an accomplished senior leader with deep consumer packaged goods strategy, marketing, and operating experience; and Ashley Buchanan, an accomplished retail executive leader, with expertise in merchandising and private brands. Gary D. Smith, Chairman of the Board, TreeHouse Foods

TreeHouse Foods Appoints 2 New Board Directors2021-09-15T09:28:05-04:00

Vertex Awards Standard Registration Ends Today!

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="4.8.0" background_size="initial" background_position="top_left" background_repeat="repeat" custom_padding="||0px|||"]Don't miss your chance to win a Vertex Awards. Now in its 8th year, The Vertex Awards exists as a way to celebrate innovation and honor excellence in private brand packaging design around the globe. The Vertex Awards are the

Vertex Awards Standard Registration Ends Today!2021-09-15T09:28:06-04:00