Velocity Institute

About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
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Trader Joe’s 12th Annual Customer Choice Award Winners

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="3.27.4" background_size="initial" background_position="top_left" background_repeat="repeat"]Trader Joe’s has announced its 12th Annual Customer Choice Awards! The long-running program is a fascinating look inside Trader Joe's successful private brand program and what its customers buy. [/et_pb_text][et_pb_text _builder_version="4.8.1" _module_preset="default"]FAVORITE OVERALL: Mandarin Orange ChickenOrange you glad it's dinnertime? Runners-Up:Everything But

Trader Joe’s 12th Annual Customer Choice Award Winners2021-09-15T09:28:03-04:00

Walgreens Appoints Rosalind Brewer CEO

Walgreens Boots Alliance today announced the appointment of Rosalind (Roz) Brewer as the company’s Chief Executive Officer, effective on March 15, 2021. Brewer will also join the WBA Board of Directors upon assuming the role. She succeeds Stefano Pessina who will transition to the role of Executive Chairman of the Board of WBA. Pessina has

Walgreens Appoints Rosalind Brewer CEO2021-09-15T09:28:03-04:00

5 Days Left to Enter the Vertex Awards

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="4.8.0" background_size="initial" background_position="top_left" background_repeat="repeat" custom_padding="||0px|||"]Don't miss your chance to win a Vertex Awards. Now in its 8th year, The Vertex Awards exists as a way to celebrate innovation and honor excellence in private brand packaging design around the globe. The Vertex Awards are the

5 Days Left to Enter the Vertex Awards2021-09-15T09:28:04-04:00

Amazon Posts 6 Private Brand Job Openings

This week Amazon posted 6 new private brand positions covering eh gamut from global sourcing to quality. Sr. Manager, Private Brands Global Programs Do you want to shape a strategic investment area for Amazon? Are you passionate about delivering value to customers through innovative and efficient supply chains? The Senior Manager for Private Brands Global

Amazon Posts 6 Private Brand Job Openings2021-12-15T20:02:26-05:00

Bellen Woodard, World’s 1st Crayon Activist to Speak At the My Private Brand Diversity Summit

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="4.8.1" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.8.1" _module_preset="default"][et_pb_text _builder_version="4.8.1" _module_preset="default"]Today I am thrilled to announce that Bellen Woodard, world’s 1st crayon activist, President of Bellen’s More than Peach Project, and owner of More than Peach™ Multicultural & Rainbow crayons will speak at the My Private Brand Diversity Summit, February 24-24, 2021. I will have the

Bellen Woodard, World’s 1st Crayon Activist to Speak At the My Private Brand Diversity Summit2021-09-15T09:28:04-04:00

Marks & Spencer Food To Bolster The British Government’s £15 Free School Meal Vouchers To £20

M&S will give extra support to families by funding an additional £5 per week for each £15 lunch voucher redeemed at M&S via the Government’s free school meals scheme in England The additional £5 can be used to provide children with a healthy nutritious breakfast in addition to lunch The announcement is supported by Marcus

Marks & Spencer Food To Bolster The British Government’s £15 Free School Meal Vouchers To £202021-09-15T09:28:04-04:00

Russian Retailer Yarche Launches READY2EAT

KDV, one of the largest food-holding companies in Russia and the owner of the retailer Yarche who has almost 700 grocery corner stores in Siberia, Moscow, and Moscow Oblast. The company attempted to sell private brand pre-prepared food at Yarche one year ago, but the range was too simple, and cheap-looking it subsequently failed to

Russian Retailer Yarche Launches READY2EAT2021-09-15T09:28:04-04:00

Here’s the Scoop! Publix Spring 2021 Limited-Edition Ice Cream

Publix is kicking off the New Year with eight indulgent limited-edition. Publix Premium private brand ice cream flavors. The range includes: Hula Hula Macadamia: Whipped cream ice cream with ribbons of caramel and macadamia brittle Irish Crème Salted Caramel: Irish crème-flavored ice cream with a rich caramel sea salt swirl and caramel truffles Peanut Butter

Here’s the Scoop! Publix Spring 2021 Limited-Edition Ice Cream2021-09-15T09:28:04-04:00

Fair Trade USA Recruiting 2 Business Development Managers

Fair Trade USA is recruiting for two open business development manager openings. Business Development Manager, Retail Partnerships Cross-Category Retail · Oakland, California At Fair Trade USA, we are building an innovative model of responsible business, conscious consumerism, and shared value to eliminate poverty and enable sustainable development for farmers, workers, their families, and their communities

Fair Trade USA Recruiting 2 Business Development Managers2021-12-15T20:02:27-05:00

Time is Running Out to Enter the Vertex Awards

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="4.8.0" background_size="initial" background_position="top_left" background_repeat="repeat" custom_padding="||0px|||"]Don't miss your chance to win a Vertex Awards. Now in its 8th year, The Vertex Awards exists as a way to celebrate innovation and honor excellence in private brand packaging design around the globe. The Vertex Awards are the

Time is Running Out to Enter the Vertex Awards2021-09-15T09:28:04-04:00

Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.

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