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Velocity Institute

About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
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My Private Brand Talks with Doug Baker of FMI

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="4.8.2" background_size="initial" background_position="top_left" background_repeat="repeat"]Welcome My Private Brand Talks a weekly interview series in which I will discuss the state of private brand, retail, and careers with retail executives and private brand thought leaders from around the world. This week's episode features my conversation with Doug

My Private Brand Talks with Doug Baker of FMI2021-09-15T09:28:01-04:00

No7 Launches ‘Unstoppable Together’

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_video src="https://www.youtube.com/watch?app=desktop&v=lKu6awghf2U&feature=youtu.be" _builder_version="4.9.0" _module_preset="default"][/et_pb_video][et_pb_text _builder_version="4.9.0" background_size="initial" background_position="top_left" background_repeat="repeat"]Walgreens Boots Alliance, Inc. iconic beauty private brand No7, is introducing Unstoppable Together in the U.S., a multi-year campaign under which the brand will partner with organizations and individuals who are also focused on helping support women defy

No7 Launches ‘Unstoppable Together’2021-09-15T09:28:01-04:00

Imperfect Foods Extends Series D To $110M to Help Grow Private Brand

San Francisco, CA-based sustainable online grocer Imperfect Foods, announced its Series D commitment will total $110M, a $15M increase from the previously-announced January commitment of $95m. The Series D round now includes two new investors, private markets investment management firm Hamilton Lane and Blisce. Led by CEO Philip Behn, Imperfect Foods is a grocery delivery platform

Imperfect Foods Extends Series D To $110M to Help Grow Private Brand2021-09-15T09:28:01-04:00

Raley’s Food Lab Partners for new Food Lab

Today,  a non-profit ag & food tech incubator AgStart is announced that Raley’s, the family-owned regional grocery chain, will sponsor the Raley’s Food Lab at The Lab@AgStart incubator in Woodland,  California. The Raley’s Food Lab will be a certified food facility where innovators can develop new food products,  ingredients, and recipes for taste testing, sampling, and small-volume sales.

Raley’s Food Lab Partners for new Food Lab2021-09-15T09:28:01-04:00

South African Convenience Retailer Quickshop Launches Braai

True to its proud history of innovation and customer service, South African convenience store retailer Engen has launched an exciting new private brand Quickshop & Co. Braai with all products in the range locally sourced and offering good quality at a great price. South Africans have come to expect constant innovation from South Africa’s favorite

South African Convenience Retailer Quickshop Launches Braai2021-09-15T09:28:01-04:00

Daymon Partners with Emerald to Expand Sustainable Licensing Program

Emerald Brand is announcing a newly formed partnership with Daymon. This partnership will expand Emerald Brand’s Tree-Free, American Made licensing program to retailers across the United States. “When it comes to sustainability, it’s no longer a binary decision. Consumers are demanding more environmental options in every category from finished goods to their product’s packaging. This

Daymon Partners with Emerald to Expand Sustainable Licensing Program2021-09-15T09:28:01-04:00

Ulta – VP Private Label

MPB Careers: Ulta - VP Private Label Locations: Bolingbrook, Illinois Career Area: Merchandising Position Type: Full Time Req ID: 69813 OVERVIEW Experience professional empowerment. With over 1,200 stores throughout the U.S., designs to expand internationally, and a thriving E-Commerce platform, Ulta Beauty provides its merchandise associates the bandwidth needed to set new trends, identify potential, and

Ulta – VP Private Label2021-12-15T20:02:23-05:00

300 Free VIP Tickets Now Available for the MPB Diversity Summit

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="3.27.4" background_size="initial" background_position="top_left" background_repeat="repeat"]Today I am excited to announce that Gold Sponsor Marketing by Design (MBD) has graciously underwritten 300 FREE VIP tickets for our My Private Brand Diversity Summit live online February 24-25, 2021. The two half-day sessions will feature more than a

300 Free VIP Tickets Now Available for the MPB Diversity Summit2021-09-15T09:28:02-04:00

Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.

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