Velocity Institute

About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
XLinkedInEmail

Don’t Miss Your Chance to Win A Vertex Award

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat" custom_padding="18px|||||"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="4.7.7" background_size="initial" background_position="top_left" background_repeat="repeat"]The 8th Annual Vertex Awards competition is now open for entries. The Vertex Awards is the first and only global competition devoted exclusively to private band packaging design. It is open to the international community involved in the creation and marketing of

Don’t Miss Your Chance to Win A Vertex Award2021-09-15T09:28:08-04:00

Get a FREE ticket to a 2021 My Private Brand Summit

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="3.27.4" background_size="initial" background_position="top_left" background_repeat="repeat"]2020 has been an unprecedented year, with the Private Brand industry demonstrating strength, agility, and innovation in the face of the global pandemic. It’s with that spirit that My Private Brand is excited to announce our plans for 2021. Our plans

Get a FREE ticket to a 2021 My Private Brand Summit2021-09-15T09:28:08-04:00

Walmart Steps Up Forest Conservation Efforts

For more than 15 years, Walmart has collaborated with others to drive positive impact across global supply chains. They are on a path to becoming a more regenerative company that works to restore, renew, and replenish, in addition to conserving nature. Part of meeting that goal is found in how they treat the world’s forests. Healthy forests

Walmart Steps Up Forest Conservation Efforts2021-09-15T09:28:08-04:00

Walmart is Selling their Private Brand Special Sauce

If you’ve ever dreamed of making a Big Mac at home but longed for McDonald’s “special sauce,” Walmart has brought that dream one step closer to reality. The Bentonville, Ak based retailer is selling private brand Great Value Secret Sauce for Burgers and Dipping in a 12-oz. bottle, for $1.92. The Walmart website describes the

Walmart is Selling their Private Brand Special Sauce2021-09-15T09:28:08-04:00

Ahold Delhaize RBS Commits $100,000 to Support Black-owned Businesses

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="4.7.7" background_size="initial" background_position="top_left" background_repeat="repeat"]  Retail Business Services, the services company of Ahold Delhaize USA, announced this week that the retailer will become a National Corporate Member of the National Minority Supplier Development Council (NMSDC), joining over 400 United States corporations. In addition, Retail Business

Ahold Delhaize RBS Commits $100,000 to Support Black-owned Businesses2021-09-15T09:28:08-04:00

Target – Associate Designer, Wild Fable

MPB Careers: Target - Associate Designer, Wild Fable job id: r0000115800 job family: creative design schedule: full time location: 33 s 6th st, Minneapolis, Minnesota, United States, 55402-3601; Description:ASSOCIATE DESIGNER:  WILD FABLE BRAND Target is an iconic brand, a Fortune 50 company and one of America’s leading retailers At the heart of one of the world’s best-loved and

Target – Associate Designer, Wild Fable2021-12-15T20:02:37-05:00

Target’s Laysha Ward Talks Food, Family and Traditions with Chef Marcus Samuelsson

In her latest edition of “Shared Stories,” Target’s Chief External Engagement Officer Laysha Ward invites you to pull up a chair as she chats with restaurateur, world-renowned chef and good friend Marcus Samuelsson. They discuss the impact of Black cuisine on America’s food and culture, fighting hunger and supporting restaurants during the pandemic and his latest cookbook “The Rise—Black

Target’s Laysha Ward Talks Food, Family and Traditions with Chef Marcus Samuelsson2021-09-15T09:28:08-04:00

Sam’s Club Hires Private Brand Magic Makers (Seriously, It’s a Thing!)

Over the last year, Walmart owned club store Sam’s Club has featured its associates on its official news/blog Sam’s Club News. Their latest post features a look at Jonathan Stiers Creative Director for the retailer’s Vertex Award-winning private brand Member’s Mark packaging. Sam’s Club Hires Magic Makers (Seriously, It’s a Thing!) What if we told

Sam’s Club Hires Private Brand Magic Makers (Seriously, It’s a Thing!)2021-09-15T09:28:09-04:00

Sainsbury’s – Product Developer

MPB Careers: Sainsbury's - Product Developer Product Developer -  200010LX) As a Product Developer, you will be part of a team that are at the heart of identifying new trends and inspiration to launch innovation, where it matters most to our customers, to deliver the commercial plan.  You will be the custodian of customer quality measures ensuring

Sainsbury’s – Product Developer2021-12-15T20:02:39-05:00

Join the Institute

Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.

© Copyright 2025 | Velocity Institute