About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

15 Days to the Velocity Sustainability Summit

THE SUMMIT STARTS IN 15 DAYS I n this fourth edition of the Velocity Institute Sustainability Summit, we laser focus on Retailer-owned Brand (Private Brand) and Sustainability. The Sustainability Summit is designed to bring the industry together to accelerate Sustainability, share best practices, and explore the future. Join us live and in-person to learn,

15 Days to the Velocity Sustainability Summit2023-09-11T20:15:50-04:00

Aldi Pours New Specially Selected Wine Collection

Aldi is launching a new, premium wine collection under its 'Specially Selected' Retailer-owned Brand. Available beginning September 8, most of the bottles are priced under $10 and pair perfectly with a variety of new Specially Selected cheese found at Aldi. The Specially Selected Wine Collection is the culmination of 40+ years of experience Aldi has

Aldi Pours New Specially Selected Wine Collection2023-09-07T14:55:18-04:00

Velocity Talks with Leo Nucera of Agritalia

Welcome to Velocity Talks, a weekly interview series in which Velocity Institute President Christopher Durham discusses the state of private brand, retail, and careers with retail executives and thought leaders worldwide. This week, we chatted with Leo Nucera of Agritalia. If you want to join Christopher in a Velocity Talk interview, email [email protected].

Velocity Talks with Leo Nucera of Agritalia2023-09-08T08:31:11-04:00

ALDI SUD to accelerate its Digital Transformation with Centric

This week Product Lifecycle Management (PLM) provider Centric Software announced that discount grocer ALDI SOUTH (SUD) is partnering with them to advance their digital transformation, support data-driven decision-making, and further enhance international collaboration. Founded in 1961, ALDI SOUTH is a global discount grocer with 7,100 stores in 11 countries, including Australia, Germany, UK, USA, and

ALDI SUD to accelerate its Digital Transformation with Centric2023-09-07T11:57:05-04:00

John B. Sanfilippo & Son To Acquire Treehouse Foods Snack Bars Business

John B. Sanfilippo & Son, Inc. today announced that it has signed a definitive agreement to acquire certain assets, including a private brand manufacturing facility located in Lakeville, Minnesota, and customer relationships, from Treehouse Foods, Inc. relating to its snack bars business unit for approximately $63.0 million dollars in cash, subject to certain adjustments.

John B. Sanfilippo & Son To Acquire Treehouse Foods Snack Bars Business2023-09-06T18:50:47-04:00

Walmart Launches Exclusive Chef Gordon Ramsay Frozen Entrées

This week Walmart launched a new exclusive range with internationally renowned, multi-Michelin starred chef, Gordon Ramsay, today announced the launch of his first frozen entrée line, By Chef Ramsay. Created by Gordon Ramsay himself, each recipe is crafted with the Chef’s culinary prowess and true quality ingredients. By Chef Ramsay features eight iconic and

Walmart Launches Exclusive Chef Gordon Ramsay Frozen Entrées2023-09-05T19:29:28-04:00

CAREERS: Dollar Tree – Package Designer

Summary of Position The Packaging and Product Designer is responsible for reviewing Corporate Art's technical requirements and the files' availability. Develop reference documents for consistent representation throughout the team, designing Private Brands, CPG, and Product Art, reviewing and proofing, and collaborating with business teams. Packaging and Product Designer is responsible for maintaining quality, accuracy, and

CAREERS: Dollar Tree – Package Designer2023-09-05T15:52:53-04:00

Velocity This Week: Schwarzenegger, Lidl, Wakefern & Target

This weeks we edition of our new Youtube Series Velocity Institute This Week Features Lidl, Wakefern, Target, Whole Foods, Walgreens and Misfit Markets. The Retailer-owned Brand News & Insights show is hosted by Velocity president Christopher Durham. Thanks for watching, and don't forget to like, and subscribe.

Velocity This Week: Schwarzenegger, Lidl, Wakefern & Target2023-09-04T22:11:52-04:00

DEADLINE ALERT: the Sustainability Summit September is 26-27

DEADLINE ALERT: THE SUMMIT STARTS IN 21 DAYS I n this fourth edition of the Velocity Institute Sustainability Summit, we laser focus on Retailer-owned Brand (Private Brand) and Sustainability. The Sustainability Summit is designed to bring the industry together to accelerate Sustainability, share best practices, and explore the future. Join us live and in-person

DEADLINE ALERT: the Sustainability Summit September is 26-272023-09-04T22:06:47-04:00

Kroger’s Smart Way Takes the Lead

Market research and data company Numerator routinely track purchase data and survey verified buyers to understand consumer behavior. According to their site, the firm’s Private Label dashboard “provides a pulse on private label manufacturers across channels, consumer groups, and categories. Updated every three months, gain an omnichannel perspective on how private label brands and

Kroger’s Smart Way Takes the Lead2023-08-31T17:00:22-04:00