About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Amazon, Waitrose, CVS, Kroger & John Sanfilippo Private Brand News – Velocity This Week

This week's edition of our Youtube Series Velocity Institute This Week hosted by Velocity president Christopher Durham features insights on: Waitrose To Launch New Own-Brand Range Japan Menyū - John B. Sanfilippo & Son, Inc. Completes Acquisition Of Snack Bar Assets From Treehouse Foods Cvs Pharmacy Expands Eco-Friendly Home Range Kroger Highlights Zero

Amazon, Waitrose, CVS, Kroger & John Sanfilippo Private Brand News – Velocity This Week2023-10-02T19:47:42-04:00

Aldi, Target, Hy-vee & Blue Mercury Private Brand News – Velocity This Week

This week's edition of our new Youtube Series Velocity Institute This Week Features Aldi, Target, Hy-vee and Blue Mercury. Velocity president Christopher Durham hosts the Retailer-owned Brand News & Insights show. Thanks for watching, and don't forget to like, and subscribe.

Aldi, Target, Hy-vee & Blue Mercury Private Brand News – Velocity This Week2023-09-25T08:15:16-04:00

Costco, Kroger, Macys and Walmart Private Brand News – Velocity This Week

This week's edition of our new Youtube Series Velocity Institute This Week Features Costco, Walmart, Kroger, and Macys. Velocity president Christopher Durham hosts the Retailer-owned Brand News & Insights show. Thanks for watching, and don't forget to like, and subscribe.

Costco, Kroger, Macys and Walmart Private Brand News – Velocity This Week2023-09-18T19:55:59-04:00

The Velocity Sustainability Summit starts in 7 Days.

The Velocity Sustainability Summit starts in 7 Days.Join Whole Foods, Walgreens, Wayfair, Misfits Market, Sobeys, Meijer, Sprouts, OTG, Thrive Market, 7-Eleven, US Foods, Foxtrot, Peapod, Twin Liquors, Wild Fork Foods, Ahold Delhaize and more as we work to grow and build private brand sustainability. The VELOCITY SUSTAINABILITY SUMMIT starts Tuesday, September 26 in Austin, Texas.

The Velocity Sustainability Summit starts in 7 Days.2023-09-18T19:48:48-04:00

15 Days to the Velocity Sustainability Summit

THE SUMMIT STARTS IN 15 DAYS I n this fourth edition of the Velocity Institute Sustainability Summit, we laser focus on Retailer-owned Brand (Private Brand) and Sustainability. The Sustainability Summit is designed to bring the industry together to accelerate Sustainability, share best practices, and explore the future. Join us live and in-person to learn,

15 Days to the Velocity Sustainability Summit2023-09-11T20:15:50-04:00

Aldi Pours New Specially Selected Wine Collection

Aldi is launching a new, premium wine collection under its 'Specially Selected' Retailer-owned Brand. Available beginning September 8, most of the bottles are priced under $10 and pair perfectly with a variety of new Specially Selected cheese found at Aldi. The Specially Selected Wine Collection is the culmination of 40+ years of experience Aldi has

Aldi Pours New Specially Selected Wine Collection2023-09-07T14:55:18-04:00

Velocity Talks with Leo Nucera of Agritalia

Welcome to Velocity Talks, a weekly interview series in which Velocity Institute President Christopher Durham discusses the state of private brand, retail, and careers with retail executives and thought leaders worldwide. This week, we chatted with Leo Nucera of Agritalia. If you want to join Christopher in a Velocity Talk interview, email [email protected].

Velocity Talks with Leo Nucera of Agritalia2023-09-08T08:31:11-04:00

ALDI SUD to accelerate its Digital Transformation with Centric

This week Product Lifecycle Management (PLM) provider Centric Software announced that discount grocer ALDI SOUTH (SUD) is partnering with them to advance their digital transformation, support data-driven decision-making, and further enhance international collaboration. Founded in 1961, ALDI SOUTH is a global discount grocer with 7,100 stores in 11 countries, including Australia, Germany, UK, USA, and

ALDI SUD to accelerate its Digital Transformation with Centric2023-09-07T11:57:05-04:00

John B. Sanfilippo & Son To Acquire Treehouse Foods Snack Bars Business

John B. Sanfilippo & Son, Inc. today announced that it has signed a definitive agreement to acquire certain assets, including a private brand manufacturing facility located in Lakeville, Minnesota, and customer relationships, from Treehouse Foods, Inc. relating to its snack bars business unit for approximately $63.0 million dollars in cash, subject to certain adjustments.

John B. Sanfilippo & Son To Acquire Treehouse Foods Snack Bars Business2023-09-06T18:50:47-04:00