About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Sprouts Announces Holiday Offerings

Natural and Organic grocer Sprouts Farmers Market is celebrating the holidays this year with fresh, healthy and convenient selections. Today through November 23, shoppers can reserve turkeys and holiday meats, prepared meals and party trays online at sprouts.com/holiday. “Shoppers are particularly interested in the quality of the meats they’re preparing for their families this year,”

Sprouts Announces Holiday Offerings2021-09-15T09:39:41-04:00

Walmart Black Friday Stars $88, 42″ Onn Private Brand TV

Walmart announced last month that it is adapting to meet the evolving needs of its customers this holiday season. Black Friday – will be no exception. Walmart’s revamped Black Friday savings event will deliver the incredible prices customers expect from the retailer in an entirely new way to help provide a safer and more convenient

Walmart Black Friday Stars $88, 42″ Onn Private Brand TV2021-09-15T09:39:42-04:00

Whole Foods Market Partners With Chef Chloe Coscarelli for a Vegan Thanksgiving

To celebrate World Vegan Day, November 1, Whole Foods Market is offering an exclusive prepared vegan Thanksgiving meal in partnership with vegan chef Chloe Coscarelli. The Vegan Meal for 2 is described on the Whole Foods website: Chef Chloe Coscarelli’s Vegan Meal for 2 (V) Details Both inventive and delicious, this vegan meal created by

Whole Foods Market Partners With Chef Chloe Coscarelli for a Vegan Thanksgiving2021-09-15T09:39:42-04:00

Gelson’s to Debut Four New Private Brand Wines

With the Holidays around the corner, Southern California greocer Gelson's is uncorking four new bottlings in its exclusive private brand collection of Gelson's Wines, all produced through its ongoing collaboration with one of their winemakers, Julien Fayard who was named 2016 "Winemaker of the Year" by Wine Spectrum. The four stellar wines will be available

Gelson’s to Debut Four New Private Brand Wines2021-09-15T09:39:42-04:00

Trader Joes Debuts Ugandan Dark Chocolate Bar

Trader Joe's knows their customers love 85% dark chocolate, because of the way their new 85% Dark Chocolate Lover’s Bar has been received—and consumed. The latest dark chocolate bar sticks to this cacao percentage, but instead of coming from the Tumaco region of Colombia, the cacao in this 85% Dark Chocolate Bar comes from Uganda. The beans

Trader Joes Debuts Ugandan Dark Chocolate Bar2021-09-15T09:39:42-04:00

Bed Bath & Beyond Commits to Tripling Penetration & 10 New Private Brands

This morning Bed Bath & Beyond hosted its first Investor Day to unveil the details of a plan to grow as it rebuilds. The retailer also provided a three-year financial roadmap and capital allocation framework. The plan included a significant commitment to private brand. Over the next 18 months, Bed Bath & Beyond expects to launch over 10

Bed Bath & Beyond Commits to Tripling Penetration & 10 New Private Brands2021-09-15T09:39:42-04:00

Kroger’s Restock Kroger Transformation Makes Progress

This week Kroger provided an update on its Restock Kroger framework which was created to reinvent the retailer's business model. "Our associates remain relentlessly focused on our customers, who are at the center of everything we do," said Rodney McMullen, Kroger's chairman and chief executive officer. "Our customer obsession led us to make several strategic decisions three

Kroger’s Restock Kroger Transformation Makes Progress2021-09-15T09:39:42-04:00

Thrive Market Partners with Beyond Meat On Plant Based Chili

Online membership natural and organic retailer Thrive Market has partnered with Beyond Meat to bring introduce private brand shelf-stable plant-powered heat & eat Chilis. The new range includes 3 flavors: Original, Medium & Black Bean that are all chock full of 16g of plant protein per serving. Made from the highest quality non-GMO ingredients, Thrive

Thrive Market Partners with Beyond Meat On Plant Based Chili2021-09-15T09:39:42-04:00

Carrefour Commits To Sustainable Private Brand Clothing

Committed to more sustainable and responsible fashion, French retailer Carrefour committed that by 2030, 100% of the products in their TEX private brand will be made of sustainable and traceable natural raw materials. The commitments are now displayed in-store in new “responsible TEX” signage: stickers, photos, educational posters, etc. Carrefour’s actions include: 100% sustainable and

Carrefour Commits To Sustainable Private Brand Clothing2021-09-15T09:39:42-04:00

Kroger Announces Framework for Action: Diversity, Equity & Inclusion

Kroger announced today its Framework for Action: Diversity, Equity & Inclusion plan, featuring both immediate and longer-term steps developed in collaboration with associates and leaders to accelerate and promote greater change in the workplace and in the communities the retailer serves. "As America's grocer, Kroger is driven to bring Americans together as an employer, grocery

Kroger Announces Framework for Action: Diversity, Equity & Inclusion2021-09-15T09:39:42-04:00