This has been a difficult year for many, and as Feeding America member food banks continue to meet increased demand due to COVID-19, Food Lion is making it easier for its customers to help nourish their neighbors in need. “At Food Lion, we believe no one should go hungry, especially during the holiday season, and
United Natural Foods Inc. is embarking on a journey to transform the future of food as a long-standing pioneer in the industry. We are actively searching for a senior marketing leader to oversee UNFI brand strategy and long-term innovation efforts. This VP of Brand and Customer Engagement will be a valued member of our marketing
This summer Publix releases its newest TV commercial which if course weaves private brands into the emotional family experiences in the story. “Every adventure. Every recipe. Every memory. Home is a place you build with your heart. We’re grateful to be part of yours.”
Late last week beleaguered department store retailer JCPenney announced the introduction of Stylus apparel private brand. This brand is part of an all-new styleisure apparel line that is designed to comfortably elevate the everyday. The Stylus brand is attempting to be the leader in this new fashion mindset that enables customers to dress
In the latest TV commercial from Whole Foods Market 'Eat, Drink and Be Merry' the natural and organic grocer features its recently redesigned private brand 365 Everyday Value with a clever rhyme. The grocer highlights its brand promise and offerings including sustainable meat and dairy items that include no sweeteners, no unnecessary ingredients, and of
This week, Whole Foods Market and Progressive Insurance introduce the Thanksgiving Turkey Protection Plan, the first-ever “insurance” for the beloved centerpiece of the Thanksgiving meal. Whether you’re hosting Thanksgiving for the first time, or you’re scarred from a previous bird blunder, Whole Foods Market and Progressive have you covered this year, offering a $35 Whole
UK grocer Co-op is removing plastic as well as glitter from its entire Christmas celebration range, cutting out 1.1 million pieces (eight tons) of plastic. The move applies to all of the retailer’s private brand Christmas cards, gift wrap, and bags and crackers, in a bid to reduce single-use plastics. The retailer has also switched
If you’ve enjoyed the quality of an Albertsons Companies private brand alcoholic beverage recently, it’s probably thanks to the dynamic duo that’s driving the private brand wine and spirits team: Maryrose Rinella and Jose Rodriguez. They are the experts behind the more than 50 brands and 140 SKUs (and growing) that make up the range. Part of
This guest post comes from Doug Baker, Vice President, Industry Relations, FMI and Steve Markenson, Director, Research, FMI The word innovation has been used frequently in food retail in recent years. This is especially true in private brands. Retailers and suppliers have moved beyond national-brand-follower status to introduce products that are innovation leaders. However, when
Amazon-owned natural and organic grocer Whole Foods Market recently launched a private brand 365 by Whole Foods Market Meatless Plant-Based Roast with Gravy. The soy-based vegan roast includes a bread stuffing with onions, celery, and cranberries, and a side of gravy - suggested retail price $11.99. It is available throughout the holiday season at all
Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.
© Copyright 2026 | Velocity Institute
