Velocity Institute

About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
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Uline – Private Label Art Director

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="3.27.4" background_size="initial" background_position="top_left" background_repeat="repeat"] MPB Careers: Uline - Private Label Art Director Job ID:4114BR Location: Pleasant Prairie, Wisconsin Corporate Headquarters 12575 Uline Drive, Pleasant Prairie, WI 53158 Uline's Creative department is a powerhouse of over 120 team members who execute our visuals on tight

Uline – Private Label Art Director2021-12-15T20:02:50-05:00

Snacking Takes off During the Pandemic, New CVS Pharmacy Survey Reveals

A new survey from CVS Pharmacy released today found that two-thirds of American adults (66%) are snacking at home more, and nearly three in five (59%) are choosing better-for-you snacks and meal solutions more often than they would have prior to the pandemic. In response to the survey, which was conducted online by The Harris

Snacking Takes off During the Pandemic, New CVS Pharmacy Survey Reveals2021-09-15T09:39:44-04:00

Waitrose Innovates with Italian Guanciale and ‘Nduja

This month, grocer Waitrose is launching two new private brand chilled continental meats from Italy - Guanciale and ‘Nduja. Waitrose is the only UK supermarket to offer these private brand Italian meats, which have been developed to meet increased demand over the summer for authentic, specialty ingredients and continental meats in particular. Guanciale, deriving from

Waitrose Innovates with Italian Guanciale and ‘Nduja2021-09-15T09:39:44-04:00

Kroger’s Simple Truth Launches Emerge Chick’n and 50+ Plant Based New Items

Kroger today announced the expansion of its private brand Simple Truth Plant Based collection, unveiling more than 50 new, fresh plant-based foods including non-dairy cheeses, oat milk ice cream, and Emerge fresh chicken-less patties and grinds. Kroger's Simple Truth Plant Based collection launched with more than 20 products last September, featuring vegan chocolate chip cookie

Kroger’s Simple Truth Launches Emerge Chick’n and 50+ Plant Based New Items2021-09-15T09:39:44-04:00

Hy-Vee Gives Back With Private Brand Cereal

Minnesota Vikings fans can now enjoy breakfast with starting quarterback Kirk Cousins of the Vikings. Midwestern grocer Hy-Vee, Inc. announced this week that its new private brand cereal created in partnership with Cousins and the Julie and Kirk Cousins Foundation will begin appearing on store shelves across the state of Minnesota beginning Oct. 15. The

Hy-Vee Gives Back With Private Brand Cereal2021-09-15T09:39:44-04:00

Albert Heijn Doubles Private Brand Vegetarian Assortment

Dutch grocer Albert Heijn is responding to the increasing number of flexitarians and is expanding the choice for vegetarian, vegan, and vegetable products by doubling the range. Albert Heijn already has the largest choice in vegetarian and vegan but is seeing customer demand for these products increase further. That is why Albert Heijn is adding

Albert Heijn Doubles Private Brand Vegetarian Assortment2021-09-15T09:39:44-04:00

Lowe’s Announces 2020 Vendor Partners of the Year

Each year, Mooresville, NC-based home improvement retailer Lowe's recognizes vendor partners who continue to raise the bar in delivering outstanding quality, innovation, value and service. This week Lowe's announced it has named Altman Specialty Plants, Monopy and Reliance Worldwide (Sharkbite) as the company's 2020 Vendor Partners of the Year. Even during these unprecedented times in

Lowe’s Announces 2020 Vendor Partners of the Year2021-09-15T09:39:45-04:00

Join 150+ retailers at the MPB Sustainability Summit on Thursday

[et_pb_section fb_built="1" _builder_version="4.6.1" _module_preset="default"][et_pb_row _builder_version="4.6.1" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.6.1" _module_preset="default"][et_pb_text _builder_version="4.6.5" _module_preset="default" hover_enabled="0" sticky_enabled="0"]This Thursday October 15th the My Private Brand Virtual Sustainability Summit will feature some of the biggest names in private brand each offering  insight and inspiration into tackling sustainability. The summit includes more than a dozen sessions presented by retail executives and influential sustainability

Join 150+ retailers at the MPB Sustainability Summit on Thursday2021-09-15T09:39:45-04:00

Petco Expands WholeHearted to Active Performance

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="3.27.4" background_size="initial" background_position="top_left" background_repeat="repeat"]Petco today announced the launch of WholeHearted Active Performance, a range of high-protein nutrition formulas for active dogs, as an extension of its WholeHearted private brand. The range is available in Chicken & Rice and Beef & Rice varieties. ick

Petco Expands WholeHearted to Active Performance2021-09-15T09:39:45-04:00

Walmart Sparkles with “unboo-lievable” Great Value Orange Glitter Halloween Syrup

Walmart continues to stretch its NBE private label Great Value to include innovative and fun products that shift the brand from mere equivalence to differentiation. Great Value now includes more than a dozen Pumpkin Spice and seasonal products. But the retailer did not stop there – they have introduced Great Value Orange Glitter Halloween Syrup

Walmart Sparkles with “unboo-lievable” Great Value Orange Glitter Halloween Syrup2021-09-15T09:39:45-04:00

Join the Institute

Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.

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