About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Trader Joes Debuts Ugandan Dark Chocolate Bar

Trader Joe's knows their customers love 85% dark chocolate, because of the way their new 85% Dark Chocolate Lover’s Bar has been received—and consumed. The latest dark chocolate bar sticks to this cacao percentage, but instead of coming from the Tumaco region of Colombia, the cacao in this 85% Dark Chocolate Bar comes from Uganda. The beans

Trader Joes Debuts Ugandan Dark Chocolate Bar2021-09-15T09:39:42-04:00

Bed Bath & Beyond Commits to Tripling Penetration & 10 New Private Brands

This morning Bed Bath & Beyond hosted its first Investor Day to unveil the details of a plan to grow as it rebuilds. The retailer also provided a three-year financial roadmap and capital allocation framework. The plan included a significant commitment to private brand. Over the next 18 months, Bed Bath & Beyond expects to launch over 10

Bed Bath & Beyond Commits to Tripling Penetration & 10 New Private Brands2021-09-15T09:39:42-04:00

Kroger’s Restock Kroger Transformation Makes Progress

This week Kroger provided an update on its Restock Kroger framework which was created to reinvent the retailer's business model. "Our associates remain relentlessly focused on our customers, who are at the center of everything we do," said Rodney McMullen, Kroger's chairman and chief executive officer. "Our customer obsession led us to make several strategic decisions three

Kroger’s Restock Kroger Transformation Makes Progress2021-09-15T09:39:42-04:00

Thrive Market Partners with Beyond Meat On Plant Based Chili

Online membership natural and organic retailer Thrive Market has partnered with Beyond Meat to bring introduce private brand shelf-stable plant-powered heat & eat Chilis. The new range includes 3 flavors: Original, Medium & Black Bean that are all chock full of 16g of plant protein per serving. Made from the highest quality non-GMO ingredients, Thrive

Thrive Market Partners with Beyond Meat On Plant Based Chili2021-09-15T09:39:42-04:00

Carrefour Commits To Sustainable Private Brand Clothing

Committed to more sustainable and responsible fashion, French retailer Carrefour committed that by 2030, 100% of the products in their TEX private brand will be made of sustainable and traceable natural raw materials. The commitments are now displayed in-store in new “responsible TEX” signage: stickers, photos, educational posters, etc. Carrefour’s actions include: 100% sustainable and

Carrefour Commits To Sustainable Private Brand Clothing2021-09-15T09:39:42-04:00

Kroger Announces Framework for Action: Diversity, Equity & Inclusion

Kroger announced today its Framework for Action: Diversity, Equity & Inclusion plan, featuring both immediate and longer-term steps developed in collaboration with associates and leaders to accelerate and promote greater change in the workplace and in the communities the retailer serves. "As America's grocer, Kroger is driven to bring Americans together as an employer, grocery

Kroger Announces Framework for Action: Diversity, Equity & Inclusion2021-09-15T09:39:42-04:00

Equator Design Promotes Senior Leaders

Agency Equator Design announced last week the appointment of Matt Caldwell to the role of Managing Director, as Phil Jones moves into the role of USA VP of Client Engagement. The firm which is headquartered in Manchester, United Kingdom,  has US studios in Chicago in Cincinnati as well as three additional offices in Nottingham, Dublin

Equator Design Promotes Senior Leaders2021-09-15T09:39:43-04:00

Pho, Pho, Pho – Trader Joes Warms Up the Season!

Warm, savory, and filled with satisfyingly silky textures, you’d be hard-pressed to find a more comforting comfort food than pho (pronounced fuh, for the record). Since its creation in late 19th century Vietnam, pho has turned into a certified foodie phenomenon and a staple of noodle shop menus the world over. Of course, one doesn’t always

Pho, Pho, Pho – Trader Joes Warms Up the Season!2021-09-15T09:39:43-04:00

Private Brand Leads in New Asda Sustainability Store

UK retailer Asda has opened its new sustainability trial store and unveiled a new plastics reduction strategy with a promise that customers will not pay more for greener options. The store is designed to help shoppers reduce, reuse, and recycle with ease and Asda estimates the numerous initiatives being trialed in Middleton will save one

Private Brand Leads in New Asda Sustainability Store2021-09-15T09:39:43-04:00

Waitrose Lowers Private Brand Prices

Waitrose is lowering the prices of over 200 of its most popular private brand products by an average of more than 15%. The cuts quickly follow the John Lewis Partnership’s Plan, which pledged to give affordable quality to customers. The price reductions will apply to a range of everyday items, from meat to fresh fruit and vegetables,

Waitrose Lowers Private Brand Prices2021-09-15T09:39:43-04:00