Velocity Institute

About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
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Walgreens Introduces Private Brand Arthritis Pain Relief Gel

[et_pb_section fb_built="1" _builder_version="4.5.6" _module_preset="default"][et_pb_row _builder_version="4.5.6" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.5.6" _module_preset="default"][et_pb_text _builder_version="4.5.6" _module_preset="default"]This week Walgreens announced new offerings to support people with chronic and acute pain, including the launch of Walgreens private brand diclofenac gel, an over-the-counter original prescription-strength arthritis pain relief in topical form. In addition, patients can receive free one-on-one consultations with Walgreens pharmacists who

Walgreens Introduces Private Brand Arthritis Pain Relief Gel2021-09-15T09:39:50-04:00

New Research Measures Consumer “Love” of Private Brands

[et_pb_section fb_built="1" _builder_version="4.5.6" _module_preset="default"][et_pb_row _builder_version="4.5.6" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.5.6" _module_preset="default"][et_pb_text _builder_version="4.5.6" _module_preset="default"]Natural and organic Private Brands are striving to further engage consumers, and a first-of-its-kind study identifies opportunities to drive differentiation and build loyalty. The study and a unique brand score metric were unveiled during a presentation at Velocity Global called “Private Brand — A Question

New Research Measures Consumer “Love” of Private Brands2021-09-15T09:39:50-04:00

Walmart Serves Up Great Value Holiday Cookies

[et_pb_section fb_built="1" _builder_version="4.5.6" _module_preset="default"][et_pb_row _builder_version="4.5.6" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.5.6" _module_preset="default"][et_pb_text _builder_version="4.5.6" _module_preset="default"]If you're a fan of cookie dough Walmart and its private brand Great Value has introduced new SKU’s. The ready-to-bake holiday frozen cookie dough includes: Great Value Hot Chocolate Cookie Frozen Cookie Dough: The hot chocolate dough contains marshmallow bits for $2.98 Great Value Hot

Walmart Serves Up Great Value Holiday Cookies2021-09-15T09:39:50-04:00

Taste of Inspirations Black Angus Beef Line Launches at Stop & Shop

[et_pb_section fb_built="1" _builder_version="4.5.6" _module_preset="default"][et_pb_row _builder_version="4.5.6" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.5.6" _module_preset="default"][et_pb_text _builder_version="4.5.6" _module_preset="default"]Late last week  Stop & Shop announced the launch of a new offering, Taste of Inspirations Black Angus private brand beef. A co-branded, exclusive partnership with the 1855 brand, the line of Black Angus beef is now available in the meat department at all Stop

Taste of Inspirations Black Angus Beef Line Launches at Stop & Shop2021-09-15T09:39:51-04:00

Amazon – Business Intelligence Engineer, Consumables Private Brands

[et_pb_section fb_built="1" _builder_version="4.5.6" _module_preset="default"][et_pb_row _builder_version="4.5.6" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.5.6" _module_preset="default"][et_pb_text _builder_version="4.5.6" _module_preset="default"] Job ID: 1254026 | Amazon.com Services LLC Apply now DESCRIPTION Are you passionate about driving strategic business decisions by solving complex problems utilizing customer data? Do you raise the bar in data analytics, data modeling, and data visualization? Do you enjoy start-up environments? Amazon's

Amazon – Business Intelligence Engineer, Consumables Private Brands2021-12-15T20:03:00-05:00

Amazon Launches New Grocery Concept and 2 New Private Brands

[et_pb_section fb_built="1" _builder_version="4.5.6" _module_preset="default"][et_pb_row _builder_version="4.5.6" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.5.6" _module_preset="default"][et_pb_text _builder_version="4.5.6" _module_preset="default"]This week Amazon introduced its long awaited a grocery retail concept Amazon Fresh in Woodland Hills, California. The new store is designed from the ground up to offer a seamless grocery shopping experience, whether customers are shopping in-store or online. Amazon has leveraged it’s decades

Amazon Launches New Grocery Concept and 2 New Private Brands2021-09-15T09:39:51-04:00

Pandemic creates a greater taste for Waitrose Organic

[et_pb_section fb_built="1" _builder_version="4.5.6" _module_preset="default"][et_pb_row _builder_version="4.5.6" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.5.6" _module_preset="default"][et_pb_text _builder_version="4.5.6" _module_preset="default"]UK grocer Waitrose has reported that more shoppers than ever are seeking out organic food and drink,  with the pandemic forced lockdown feeding a growing interest in provenance,  animal welfare - and with it shoppers’ appetite for organic food. Recent OnePoll research by Waitrose revealed

Pandemic creates a greater taste for Waitrose Organic2021-09-15T09:39:51-04:00

New York Fashion Week Is Going Home…With Lowe’s & Private Brand

[et_pb_section fb_built="1" _builder_version="4.5.6" _module_preset="default" custom_margin="|||1px||"][et_pb_row _builder_version="4.5.6" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.5.6" _module_preset="default"][et_pb_text _builder_version="4.5.6" _module_preset="default" custom_margin="||-27px|||"]At a time when home has become the new epicenter of personal style, home improvement retailer Lowe's and New York Fashion Week: The Shows have come together to reimagine one of fashion's most iconic moments, transporting high fashion from the runway to the

New York Fashion Week Is Going Home…With Lowe’s & Private Brand2021-09-15T09:39:51-04:00

The new fall collection from Target’s “Threshold – Designed with Studio McGee”

[et_pb_section fb_built="1" _builder_version="4.5.6" _module_preset="default"][et_pb_row _builder_version="4.5.6" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.5.6" _module_preset="default"][et_pb_text _builder_version="4.5.6" _module_preset="default"]Shea McGee is a life-long Target fan. And this spring, the talented designer realized a major dream: launching the private brand “Threshold – designed with Studio McGee” at Target. (It’s a multi-year partnership where Shea and Studio McGee—the interior design firm she runs with husband Syd McGee—bring their

The new fall collection from Target’s “Threshold – Designed with Studio McGee”2021-09-15T09:39:51-04:00

The Fresh Market Takes At Home Dining To The Next Level

[et_pb_section fb_built="1" _builder_version="4.5.6" _module_preset="default"][et_pb_row _builder_version="4.5.6" _module_preset="default"][et_pb_column type="4_4" _builder_version="4.5.6" _module_preset="default"][et_pb_text _builder_version="4.5.6" _module_preset="default"]With fewer people eating out and cooking at home more than they ever have (or wanted to), Greensboro, NC based grocer The Fresh Market has quickly become known for their restaurant-quality private brand meals that take the guesswork out of dinnertime. “While these are unprecedented

The Fresh Market Takes At Home Dining To The Next Level2021-09-15T09:39:51-04:00

Join the Institute

Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.

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