Velocity Institute

About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
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UNFI Hires Restaurant and CPG Exec Amanda Helming

[et_pb_section fb_built="1" _builder_version="4.4.8"][et_pb_row _builder_version="4.4.8"][et_pb_column _builder_version="4.4.8" type="4_4"][et_pb_text _builder_version="4.4.8" hover_enabled="0"]This week United Natural Food Inc. (UNFI) announced the addition of Amanda Helming as Chief Marketing Officer, effective July 13. Helming most recently serving as CMO for UNO Restaurant Holdings Corporation. In this position, she led all marketing, product, communications, and promotion strategy. As UNFI's new CMO, Helming

UNFI Hires Restaurant and CPG Exec Amanda Helming2021-09-15T09:40:19-04:00

Chris Skyers, VP of Own Brand at Wakefern to Present at Velocity Conference

[et_pb_section fb_built="1" _builder_version="4.4.8"][et_pb_row _builder_version="4.4.8"][et_pb_column type="4_4" _builder_version="4.4.8"][et_pb_text _builder_version="4.4.8"]Today I am excited to announce the next presentation for the 2020 Virtual edition of Velocity Global: the My Private Brand Conference taking place August 4-5, 2020. PChris Skyers, Vice President of Own Brands, Wakefern will take the Velocity stage to present Wakefern's Own Brands Transformation. Chris is the Vice President

Chris Skyers, VP of Own Brand at Wakefern to Present at Velocity Conference2021-09-15T09:40:19-04:00

Continente Grown Continente Bio

[et_pb_section fb_built="1" _builder_version="4.4.8" custom_padding="0px|||||"][et_pb_row _builder_version="4.4.8"][et_pb_column type="4_4" _builder_version="4.4.8"][et_pb_image src="https://myprivatebrand.com/wp-content/uploads/feirabio01.jpg" title_text="feirabio01" _builder_version="4.4.8" hover_enabled="0" align="center"][/et_pb_image][et_pb_text _builder_version="4.4.8"]To meet consumer demand for products of biological origin (natural and organic), the Sonae MC owned Portuguese hypermarket Continente is expanding its Continente Bio private brand. The brand currently carries more than 100 products. The private brand will be featured in Continente, from

Continente Grown Continente Bio2021-09-15T09:40:19-04:00

Celebrate the Vertex Awards at the Velocity Conference

[et_pb_section fb_built="1" _builder_version="4.4.8"][et_pb_row _builder_version="4.4.8"][et_pb_column type="4_4" _builder_version="4.4.8"][et_pb_text _builder_version="4.4.8"]In this year of COVID-19, we have had to quickly evolve and reinvent. To celebrate this year, we will host a Vertex Awards celebration as a part of the expanded Velocity Global Virtual Conference August 4-5, 2020. The track will feature presentations and interviews with this year’s winners from around the

Celebrate the Vertex Awards at the Velocity Conference2021-09-15T09:40:19-04:00

Wakefern Partners to Collect Private Brand Data

[et_pb_section fb_built="1" _builder_version="4.4.8"][et_pb_row _builder_version="4.4.8"][et_pb_column type="4_4" _builder_version="4.4.8"][et_pb_text _builder_version="4.4.8"]Wakefern Food Corp., the largest retailer-owned grocery cooperative in the United States, is teaming up with Solutions for Retail Brands (S4RB), to provide new information-sharing software for Wakefern and its private brand vendors. S4RB’s Affinity platform for Wakefern will allow the retailer to use a proprietary online portal and

Wakefern Partners to Collect Private Brand Data2021-09-15T09:40:20-04:00

Vertex Award Wining Bowl & Basket & Paperbird Expands to Price Rite

[et_pb_section fb_built="1" _builder_version="4.4.8"][et_pb_row _builder_version="4.4.8"][et_pb_column _builder_version="4.4.8" type="4_4"][et_pb_text _builder_version="4.4.8" hover_enabled="0"]Price Rite Marketplace is now offering shoppers a greater selection of Vertex Award-winning items with the latest private brands products to hit its store shelves – Bowl & Basket and Paperbird. Bowl & Basket foods pair thoughtfully selected ingredients at a budget-friendly price, while Paperbird offers a new

Vertex Award Wining Bowl & Basket & Paperbird Expands to Price Rite2021-09-15T09:40:20-04:00

Lidl, Private Brand Traffic Manager – Netherlands

[et_pb_section fb_built="1" _builder_version="4.4.8"][et_pb_row _builder_version="4.4.8"][et_pb_column type="4_4" _builder_version="4.4.8"][et_pb_text _builder_version="4.4.8"]Do you have a natural talent for planning and organizing and do you have natural superiority and perseverance? Then this is your chance to be part of one of the most dynamic departments within Lidl! As part of the Branding and Packaging (BAP) department, the Packaging Management team at our

Lidl, Private Brand Traffic Manager – Netherlands2021-12-15T20:03:11-05:00

A Seat at the Table, Why Diversity Matters! Velocity Conference Preview

[et_pb_section fb_built="1" _builder_version="4.4.8"][et_pb_row _builder_version="4.4.8"][et_pb_column type="4_4" _builder_version="4.4.8"][et_pb_text _builder_version="4.4.8" hover_enabled="0"]Today I am excited to announce the next session of the 2020 edition of Velocity Global: the My Private Brand VIRTUAL conference taking place August 4-5, 2020, and on-demand to all registrants 24 hours a day, 7 days a week for the next 365 days. Inspired by the racial justice

A Seat at the Table, Why Diversity Matters! Velocity Conference Preview2021-09-15T09:40:20-04:00

Waitrose Commits to Crooked Carrots and Asymmetrical Asparagus

[et_pb_section fb_built="1" _builder_version="4.4.8"][et_pb_row _builder_version="4.4.8" hover_enabled="0"][et_pb_column type="4_4" _builder_version="4.4.8"][et_pb_text admin_label="Text" _builder_version="4.4.8"][/et_pb_text][et_pb_text _builder_version="4.4.8" hover_enabled="0" custom_padding="||0px|||"]In a bid to make sure locally grown produce doesn’t go to waste, Waitrose is helping out British farmers by taking all shapes and sizes of vegetables over the summer.  The retailer has relaxed its size and shape guidelines for its carrots, parsnips and asparagus to make sure as much of

Waitrose Commits to Crooked Carrots and Asymmetrical Asparagus2021-09-15T09:40:20-04:00

Woolworths moves manufacturing of Private Brand Diapers to Australia

[et_pb_section fb_built="1" _builder_version="4.4.8"][et_pb_row _builder_version="4.4.8"][et_pb_column type="4_4" _builder_version="4.4.8"][et_pb_image src="https://velocityinstitute.org/wp-content/uploads/2020/11/woolworth-littleones-diapers.jpg" title_text="woolworth littleones diapers" _builder_version="4.4.8"][/et_pb_image][et_pb_text _builder_version="4.4.8"]Australian grocer Woolworths’ popular private brand nappies(diapers), Little One’s, will now be Australian made, with new features added to make changing nappies easier for parents and caretakers. Little One’s Newborn, Infant, and Junior sizes are now manufactured in Australia, with locally made crawler, walker,

Woolworths moves manufacturing of Private Brand Diapers to Australia2021-09-15T09:40:20-04:00

Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.

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