Velocity Institute

About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
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Delhaize Launches Fairtrade Coffee Redesign

[et_pb_section fb_built="1" _builder_version="4.4.7"][et_pb_row _builder_version="4.4.7"][et_pb_column type="4_4" _builder_version="4.4.7"][et_pb_image src="https://myprivatebrand.com/wp-content/uploads/Delhaize-Coffee_2.jpg" title_text="Delhaize-Coffee_2" _builder_version="4.4.7"][/et_pb_image][et_pb_text _builder_version="4.4.7"] Belgian supermarket chain Delhaize has introduced redesigned packaging fair trade coffee packaging design of the capsules range created by agency DesignRepublic The new design was tasked with clearly communicating three key messages:  the single origin of this range, a clear range guidance system for shoppability,

Delhaize Launches Fairtrade Coffee Redesign2021-09-15T09:40:26-04:00

7 Attributes of the Innovative Private Brand Manager

[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column type="4_4" _builder_version="4.4.6"][et_pb_text _builder_version="4.4.6"]Retailers and their brands today can no longer survive on the “as good as but cheaper” national brand equivalence mentality that has dominated the last 20 years of private brands. It’s simply not enough; the customer has hundreds of brick and mortar and online retailers to choose from and

7 Attributes of the Innovative Private Brand Manager2021-09-15T09:40:26-04:00

CVS Health to present at Velocity Global

[et_pb_section fb_built="1" _builder_version="4.4.7" hover_enabled="0"][et_pb_row _builder_version="4.4.7"][et_pb_column type="4_4" _builder_version="4.4.7"][et_pb_text _builder_version="4.4.7"]With an unrivaled agenda, heavy-hitting executive speakers and networking opportunities galore—Here’s the latest on what you can expect at Velocity Global. We are thrilled to announce Brenda Lord, VP of Store Brands and Quality Assurance, CVS Health and Heather Corkery, Senior Director of Brand, CVS Health will present

CVS Health to present at Velocity Global2021-09-15T09:40:26-04:00

DixyGroup debuts BabyBoom private brand diapers

[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column type="4_4" _builder_version="4.4.6"][et_pb_image src="https://myprivatebrand.com/wp-content/uploads/DIXI_BabyBoom_2600x1550_005-copy.psd-copy.gif" title_text="DIXI_BabyBoom_2600x1550_005-copy.psd-copy" _builder_version="4.4.6"][/et_pb_image][et_pb_text _builder_version="4.4.6"]Russian retailer DIXY Group has introduced the new private brand BabyBoom of diapers designed by  Clёver Branding. The Dixy Group of Companies is one of Russia's leading retailers of grocery and everyday products. The company specializes in developing neighborhood store supermarkets in Moscow, St. Petersburg and

DixyGroup debuts BabyBoom private brand diapers2021-09-15T09:40:26-04:00

Walmart & Coop Italia to present at Velocity Global

[et_pb_section fb_built="1" _builder_version="4.4.7"][et_pb_row _builder_version="4.4.7"][et_pb_column type="4_4" _builder_version="4.4.7"][et_pb_text _builder_version="4.4.7"]With an unrivaled agenda, heavy-hitting executive speakers and networking opportunities galore—Here’s the latest on what you can expect at Velocity Global. We are thrilled to announce Ivo Petroff, Senior Category Manager, Walmart Canada and Alberto Marrassini, CEO at Coop Italian Food North America, Inc. will present at Velocity: Global:

Walmart & Coop Italia to present at Velocity Global2021-09-15T09:40:26-04:00

Amazon Responds to Congressional Challenge

[et_pb_section fb_built="1" _builder_version="4.4.7"][et_pb_row _builder_version="4.4.7"][et_pb_column type="4_4" _builder_version="4.4.7"][et_pb_text _builder_version="4.4.7"]Amazon responds to the charges from overzealous legislators with this letter. Bravo! "As you know, such use of store data is the norm across the diverse and competitive retail landscape, where large retailers like Walmart, Target, Walgreens, Kroger, and Costco use store data to develop and sell private brands."

Amazon Responds to Congressional Challenge2021-09-15T09:40:26-04:00

Welcome to the NEW My Private Brand!

[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column type="4_4" _builder_version="4.4.6"][et_pb_text _builder_version="4.4.6"]Ten days ago, I awoke to a busy and exciting day of prep for our webinar “COVID-19: Leading with Private Brand” with 650+ registrants; there was a lot to do. Later that morning, we discovered that mypbrand.com was down. It happens occasionally, so we were not that concerned –

Welcome to the NEW My Private Brand!2021-09-15T09:40:27-04:00

7-Eleven Introduces Ready-to-Bake Options

[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column _builder_version="4.4.6" type="4_4"][et_pb_text _builder_version="4.4.6" hover_enabled="0"]7-Eleven is offering its most popular hot food items ready to bake at home. Options include cheese or pepperoni pizza, chicken tenders, buffalo and spicy bone-in wings, breaded boneless wings and Monterrey Jack chicken taquitos. "Before the pandemic, customers were out and on-the-go, grabbing breakfast on the way

7-Eleven Introduces Ready-to-Bake Options2021-09-15T09:40:27-04:00

Waitrose to Relaunch Essentials

[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column type="4_4" _builder_version="4.4.6"][et_pb_image src="https://myprivatebrand.com/wp-content/uploads/waitrose_relaunch.jpg" title_text="waitrose_relaunch" _builder_version="4.4.6"][/et_pb_image][et_pb_text _builder_version="4.4.6"]This month, UK grocer Waitrose is relaunching its most successful private brand - Essential Waitrose. The range, first launched in 2009, was introduced to offer customers high quality and great value everyday items. More than 200 new and improved products from key categories such as skincare, yogurts,

Waitrose to Relaunch Essentials2021-09-15T09:40:27-04:00

Don Welge, Private Label Hall of Fame Member dies from COVID-1

[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column _builder_version="4.4.6" type="4_4"][et_pb_text _builder_version="4.4.6" hover_enabled="0"]Private brand manufacturer Gilster-Mary Lee Corporation announced this past Thursday on its Facebook page the death of Don Welge. In 2013 he was inducted into the PLMA Private Label Hall of Fame. “It is with great sadness that we must advise you of the passing earlier today of Don Welge after

Don Welge, Private Label Hall of Fame Member dies from COVID-12021-09-15T09:40:27-04:00

Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.

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