Velocity Institute

About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
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Sam’s Choice Helping Walmart Spruce Up Its Image – PLMALive!

[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column type="4_4" _builder_version="4.4.6"][et_pb_video src="https://cdn.plmalive.com/2020/US/2020_05_Durham.mp4" _builder_version="4.4.7"][/et_pb_video][et_pb_text _builder_version="4.4.6"]My latest piece for the Private Label Manufacturers Association’s online video magazine PLMALive filmed just after the lockdown direct from my home.. Sam’s Choice Helping Walmart Spruce Up Its Image The founder’s brand is enjoying new life as Walmart adds international products and premium private label categories.  Christopher Durham analyzes

Sam’s Choice Helping Walmart Spruce Up Its Image – PLMALive!2021-09-15T09:40:23-04:00

Schnucks VP Jason Ulichnie to present at Velocity Global

[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column type="4_4" _builder_version="4.4.6"][et_pb_text _builder_version="4.4.7" custom_padding="||0px|||"]Today I am excited to announce the next presentation for the 2020 edition of Velocity Global: the My Private Brand VIRTUAL conference taking place August 4-5, 2020, and on-demand to all registrants 24 hours a day, 7 days a week for the next 365 days. Jason Ulichnie is the

Schnucks VP Jason Ulichnie to present at Velocity Global2021-09-15T09:40:24-04:00

Sprouts: Category Manager – Private Label

[et_pb_section fb_built="1" _builder_version="4.4.7"][et_pb_row _builder_version="4.4.7"][et_pb_column type="4_4" _builder_version="4.4.7"][et_pb_text _builder_version="4.4.7"] US-AZ-Phoenix Position Type: Full-TimeRequisition ID: 118088 Overview The Category Manager, Private Label plans and directs all aspects of product development policies, programs, objectives, and initiatives with oversight from the SVP, Grocery. This position researches new products, product enhancements, and product redesign that are consistent in meeting the expectations

Sprouts: Category Manager – Private Label2021-12-15T20:03:20-05:00

Accelerating Private Brands Post-Pandemic

[et_pb_section fb_built="1" _builder_version="4.4.7" custom_padding="0px|||||"][et_pb_row _builder_version="4.4.7"][et_pb_column type="4_4" _builder_version="4.4.7"][et_pb_text _builder_version="4.4.7"]This guest post comes from Chandi Gmuer is vice president of Consumer Research and Product Testing at Consumer Science and James Butcher is CEO of Solutions for Retail Brands (S4RB). Supermarkets have been among the few businesses retaining intimate contact with consumers during the coronavirus lockdowns. They have done a

Accelerating Private Brands Post-Pandemic2021-09-15T09:40:24-04:00

Carrefour’s Tatiana Ryfer to present at Velocity Global

[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column type="4_4" _builder_version="4.4.6"][et_pb_text _builder_version="4.4.7"]Today I am excited to announce the next presentation for the 2020 edition of Velocity Global: the My Private Brand VIRTUAL conference taking place August 4-5, 2020, and on-demand to all registrants 24 hours a day, 7 days a week for the next 365 days. Tatiana Ryfer, Head of the

Carrefour’s Tatiana Ryfer to present at Velocity Global2021-09-15T09:40:24-04:00

The New Normal 5 Keys to Private Brand Success – a Daymon Whitepaper

[et_pb_section fb_built="1" _builder_version="4.4.7"][et_pb_row _builder_version="4.4.7"][et_pb_column type="4_4" _builder_version="4.4.7"][et_pb_text _builder_version="4.4.7"]Following on the success of our webinar, COVID-19: Leading with Private Brand in early May were Daymon SVP Aimee Becker presented Daymon has released a new whitepaper presenting a deeper dive into her subject. The New Normal 5 Keys to Private Brand Success is designed to help the industry

The New Normal 5 Keys to Private Brand Success – a Daymon Whitepaper2021-09-15T09:40:24-04:00

Retailer of The Year: North America, Central America & South America

[et_pb_section fb_built="1" admin_label="section" _builder_version="3.22"][et_pb_row admin_label="row" _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="4.4.7"]Vertex Retailer of the Year award is given to the two retailers who achieve the highest overall score based on their winning entries. The globe is divided into two large regions, each region will have one winner. Publix This year marks the

Retailer of The Year: North America, Central America & South America2021-09-15T09:40:24-04:00

Retailer of The Year: Europe, Asia, the Middle East, Oceania, and Africa

[et_pb_section fb_built="1" _builder_version="4.4.7"][et_pb_row _builder_version="4.4.7"][et_pb_column type="4_4" _builder_version="4.4.7"][et_pb_text _builder_version="4.4.7"]The Vertex Retailer of the Year award is given to the two retailers who achieve the highest overall score based on their winning entries. The globe is divided into two large regions, each region will have one winner. This year, Spanish Department Store El Corte Inglés continues its Vertex

Retailer of The Year: Europe, Asia, the Middle East, Oceania, and Africa2021-09-15T09:40:24-04:00

2020 Large Agency of The Year Vertex Award Winner

[et_pb_section fb_built="1" _builder_version="4.4.7" custom_padding="0px|||||"][et_pb_row _builder_version="4.4.7"][et_pb_column type="4_4" _builder_version="4.4.7"][et_pb_text _builder_version="4.4.7"]This year we are excited to introduce the Agency of the Year Vertex Award. Each year we will recognize two agencies, one Large (3 or more offices) and one Boutique (2 or less offices). The trophy is given to the studio, agency, or in-house team that receives the

2020 Large Agency of The Year Vertex Award Winner2021-09-15T09:40:24-04:00

2020 Boutique Agency of the Year Vertex Award Winner

[et_pb_section fb_built="1" _builder_version="4.4.7" custom_padding="0px|||||"][et_pb_row _builder_version="4.4.7"][et_pb_column type="4_4" _builder_version="4.4.7"][et_pb_text _builder_version="4.4.7"]This year we are excited to introduce the Agency of the Year Vertex Award. Each year we will recognize two agencies, one Large (3 or more offices) and one Boutique (2 or fewer offices). The trophy is given to the studio, agency, or in-house team that receives the

2020 Boutique Agency of the Year Vertex Award Winner2021-09-15T09:40:24-04:00

Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.

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