Velocity Institute

About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
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FMI Announces New Digital Marketplace Food Industry Exchange

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="3.27.4" background_size="initial" background_position="top_left" background_repeat="repeat"]FMI—The Food Industry Association and The Seam, a leading provider of commodities trading and agriculture software solutions, today announced the launch of the Food Industry Exchange sponsored by FMI powered by The Seam. The sustainable marketplace was created to immediately address the

FMI Announces New Digital Marketplace Food Industry Exchange2021-09-15T09:40:29-04:00

Delhaize Reimagines Frozen Fruit

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="3.27.4" background_size="initial" background_position="top_left" background_repeat="repeat"][/et_pb_text][et_pb_text _builder_version="4.4.6"]Dutch grocer Delhaize has introduced a new design for its private brand frozen fruit created by DesignRepublic. The briefing was: make the fruit look appealing, fresh and qualitative… and so it looks! We were designing the whole frozen range for

Delhaize Reimagines Frozen Fruit2021-09-15T09:40:29-04:00

Coles Debuts World Flavors

[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="3.27.4" background_size="initial" background_position="top_left" background_repeat="repeat" custom_padding="||1px|||"]As strategic brand partner to Coles, one of Australia’s largest supermarket chains, Elmwood undertook the huge task of redefining the retailer’s private brand architecture. In the process, the team identified an opportunity to create a range of global food products

Coles Debuts World Flavors2021-09-15T09:40:29-04:00

BJ’s Wholesale Club Launches Wellsley Farms Premium Spirits

[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column _builder_version="4.4.6" type="4_4"][et_pb_text _builder_version="4.4.6" hover_enabled="0"]BJ’s Wholesale Club announced today a premium spirits collection from the retailer’s private brand, Wellsley Farms. Customers can find the new spirits, which include vodka, Canadian Whisky, and Irish Whiskey, in select BJ’s clubs now, just in time for holiday entertaining. BJ’s premium Wellsley Farm\'s spirits offer shoppers high-quality products

BJ’s Wholesale Club Launches Wellsley Farms Premium Spirits2021-09-15T09:40:30-04:00

Ikea & Pizza Hut Pizza, Meatball and Tables

[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column type="4_4" _builder_version="4.4.6"][et_pb_text _builder_version="4.4.6"]Ikea in Hong Kong and Pizza Hut have cooperated on a new private brand flatpack table designed to mimic the plastic pizza box separator and a complimentary pizza that features Ikea private brand meatballs. Call it innovation or marketing stunt the move shows Ikeas playful willingness to disrupt with

Ikea & Pizza Hut Pizza, Meatball and Tables2021-09-15T09:40:30-04:00

Inside Targets New Brand – Open Story

[et_pb_section fb_built="1" _builder_version="4.4.6"][et_pb_row _builder_version="4.4.6"][et_pb_column type="4_4" _builder_version="4.4.6"][et_pb_text _builder_version="4.4.6"] Julie Guggemos, Target’s senior vice president and chief design officer On the road again … just can’t wait to get on the road again? Then you’re going to need Open Story, Target’s new private brand of premium luggage made for travel lovers by travel lovers. With nearly 40 luggage and accessory items ranging from $19.99 to $179.99

Inside Targets New Brand – Open Story2021-09-15T09:40:30-04:00

Is the New Nutrition Facts Panel the Wild West?

[et_pb_section fb_built="1" _builder_version="4.4.7"][et_pb_row _builder_version="4.4.7"][et_pb_column type="4_4" _builder_version="4.4.7"][et_pb_text _builder_version="4.4.7"]Below is the next guest post in our campaign to help the Private Brand community during these trying times. The post comes from Maria Dubuc, President, MBD. Once referred to as The Wild West by MBD’s head production artist, the new nutrition facts panel (NFP) mandated by the FDA has come a

Is the New Nutrition Facts Panel the Wild West?2021-09-15T09:40:30-04:00

The New Nutrition Facts Label is Law – Private Brand Opportunity!

[et_pb_section fb_built="1" _builder_version="4.4.7"][et_pb_row _builder_version="4.4.7"][et_pb_column type="4_4" _builder_version="4.4.7"][et_pb_text _builder_version="4.4.7" link_option_url_new_window="on"]Below is the next guest post in our campaign to help the Private Brand community during these trying times. The post comes from Maria Dubuc, President, MBD. We live in challenging times, with the talk of COVID-19 overshadowing our everyday lives, our business, private brand has been at the center of

The New Nutrition Facts Label is Law – Private Brand Opportunity!2021-09-15T09:40:30-04:00

Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.

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